Mattel's action figure line Masters of the Universe was selling extremely well, and Filmation had animated a few early adverts to promote the figures. Looking for a way to further increase the success of Masters of the Universe they asked Filmation to go beyond animating mere toy adverts, and create sixty-five episodes of what was to become known as He-Man and the Masters of the Universe.
The success of the Masters of the Universe toyline and show led to the spin-off series, She-Ra Princess of Power. She-Ra, He-Man's twin sister, fights to free Etheria from the Evil Horde which has enslaved most of this, and other, worlds. She helps the Great Rebellion, who also struggle each day for the freedom or their people and planet.
He-Man and She-Ra had been out of the public eye for a time, but Mattel wanted to capitalize on their previous success. Filmation had closed, so the new series was created by Jetlag Productions.
He-Man re-appears for his third time in toon-form, now in the new millenium. Mattel decided to take him back to his original roots on Eternia with all the original, more familiar characters. Mike Young Productions (MYP), took the wheel this time around and Mattel even hired Michael Halperin to write the new series' bible (who wrote the original Series Bible for the Filmation series). This is the first cartoon to show how Prince Adam came to learn of the Sword of Power!
Masters of the Universe is a 1987 science fiction fantasy film, based on the toy line of the same name. The film stars Dolph Lundgren as He-Man and Frank Langella as Skeletor, alongside Jon Cypher as Man-At-Arms, Chelsea Field as Teela, Billy Barty as Gwildor, and Courteney Cox as Julie. The film was released in the United States on August 7, 1987, after the popularity of the toy line and cartoon had peaked.
After the Sorceress suffers from a nightmare of events long past, the Sword of Protection reveals itself along with a dimensional gate to an unknown world. He-Man is sent on a secret mission to find the rightful owner of the sword and winds up on Etheria. This was the first theatrical release for Masters of the Universe which introduced He-Man's twin sister She-Ra to the world!
When Orko accidently winds up on Earth during winter, he befriends two children who tell him all about Christmas. The Christmas holiday catches on Eternia and all our heroes and heroines from Etheria join in a grand celebration. All the merriment attracts unanted attention from Skeletor and the Evil Horde. Can He-Man and She-Ra beat them with the power of the Christmas spirit on their side? This also marks the first and only appearance of a race known as the Manchines!
The Masters of the Universe Power Tour was a live theatrical stage show that toured the USA and Canada throughout 1987! He-Man, She-Ra and the Heroic Warriors are transported to Earth in order to share their culture and history. During the show, the cosmic troubadour Songster sings about the origins of Eternia, Castle Grayskull, He-Man, and She-Ra. Even creatures from the Eternian circus are showcased. It isn't long, however, before Skeletor and his Evil Warriors attempt to interfere with the proceedings!