James Eatock is an English freelance animator, designer, writer and publisher. He is commonly known on the Internet as "Busta Toons".
In 1997, James alongside Zadoc Angell created the He-Man and She-Ra Episode Review Website. The website was primarily Zadoc's idea and James had little interest in contributing to it during its initial developmental stages. The website went on to become one of biggest dedicated to the He-Man and She-Ra animated series. The website attracted many visitors, including many of the series staff, earning the pair reputations as experts on the series. However by late 2001 both James and Zadoc had many other priorities occupying their lives prompting them to rarely update the website, leading to an eventual unexpected merge with He-man.org.
In December 2001, Mattel contacted James and paid both he and Zadoc to write an in-depth guide to the original He-Man and the Masters of the Universe cartoon series. The project was completed on time and handed to Mike Young Productions who used the guide to heavily influence their new He-Man and the Masters of the Universe (2002) series. The pair were supposed to receive an on-screen credit for their work, but they were left unaccredited. This would be the last time that James and Zadoc would work together.
In 2003, Contender Entertainment Group asked James to co-produce the UK release of He-Man and the Masters of the Universe on DVD. Liaising with Contender he was responsible for the extra content, which included DVD commentaries (two on each volume) on which he and Dave Newman attempted to give insightful, and at times humorous comments on specific episodes. The DVDs were popular at the beginning, but due to a slow release schedule the interest level vanished and the DVDs were canceled with Volume Six in late 2004. However at the beginning of 2006 Contender decided to release the remaining episodes of season one on three DVDs but only available as a Boxset exclusive to play.com with all the previous releases. Understandably this was not met with a positive reaction, and even though James and Dave recorded new commentaries, many of these would never be heard until Contender finally released one final He-Man DVD boxset which contained volumes 7-9 and it completed the first season. James and Dave's commentaries for those episodes featured in the exclusive boxset was included in the extras. The set was released in September 2007.
From 2005-2008 James worked with MVCreations on many DVD titles from BCI Eclipse including He-Man and the Masters of the Universe, She-Ra: Princess of Power, The New Adventures of He-Man and many more. His role primarily involved writing the synopses, character profiles and trivia, naming the chapter points, and researching material for the documentaries produced by Andy Mangels.
In 2006 James started the He-Man and She-Ra Blog!, updated on a near-daily basis, which is now in its fourth year. He also participates as a guest host on the He-Man and She-Ra podcast, Masters Cast.
James Eatock has recently written The Unofficial Guide to He-Man and the Masters of the Universe. It was published in August 2010 and is available through James' He-Man and She-Ra Blog! site. The unofficial guide was re-printed by popular demand in September 2012 with a brand new cover for the guide. Like the last edition, the guide is available via the blog.
James “Busta Toons” Eatock worked on The Art of He-Man and the Masters of the Universe published by Dark Horse Comics and is currently writing the He-Man and the Masters of the Universe: A Complete Guide — the official guide to the Filmation He-Man and She-Ra cartoon series. In addition to publishing his magazine cereal:geek, James runs the Official He-Man YouTube Channel, worked on the first BCI DVD releases of He-Man and She-Ra.