I'm pretty disappointed by all the SDCC reveals.
My main hope was TDKR Superman and it wasn't revealed. I guess it could show up as part of the DC subscription, but that doesn't seem fair to subscribers since it's such an easy figure for Mattel to produce and it would be yet another Superman variant.
It also strikes me as bizarre that fans have been asking for a single "Movie Masters" line which includes characters from multiple movie franchises for a long time and Mattel respond by announcing a 4" Burton/Keaton Batman. What are fans meant to do with their MM figures from the recent Batman trilogy, Man of Steel and Green Lantern? Buy all those figures again in the 4" scale?
The new 6" retail line doesn't appeal to me. And I'm not sure it will appeal to parents since those 6" figures will probably have a decent price tag. I'm surprised that they just didn't continue to expand their current "Justice League" line at Target in the "Brave and the Bold" styling.