Considering how many people attend these Cons I'd hardly call it rare...lots of people make the trek to SDCC from out of state. Regardless, I DON't have lots of expendable income, that's the exact reason why I might not be able to go, and the reason why if I do it will in part be because of the enticing exclusives offered. Going means I am going to have to pick up and work a lot of extra shifts at work and save money.
You are certainly one of those rare people who happens to have the expendable income to shell out that much to go across the country just for few toys. Most people are willing to pay $20.00, $30.00, even $40.00 for an action figure--but few are willing to pay $700.00+ for one (which is exactly what Mattel is suggesting the price should be for people who don't live right next door to the con if they want the non-online variant He-Ro--a suggestion that I find inherently unfair and just a bit unethical).