MOTUC versus Monster High
Has anybody here heard about these? This July Mattel launched an all new doll line called Monster High (think Barbie meets Dr. Frankenstein) along with tons of spin-off merchandise, webisodes, a novel, and a music video.
Huh?!
How the hell does an unknown, untested no-name franchise out of nowhere get a full retail launch, webisodes, a new novel and other merchandise when an established and proven brand like MOTU has to struggle, and can't even get a pathetic little mini-comic printed?