And the answer to making Battle Ram profitable is simple: MAKE MORE. Wind Raider sold out in 3 days despite it being a tough month for frivolous purchases and a confusing month thanks to Mattel's Demo-Man debocale, which means the demand for more exists. More sold means more profits, and the fact that it's a one time mold doesn't matter--and that's not even taking into account that they could use the front to sell Sky Sleds separately!
So with vehicles they have no shared parts so they must produce either more units or increase the price per unit to get the profit. As another fan here at he-man.org pointed out: it looks like they decided to do the WindRaider and Granamyr expensive tooling before they experienced the drop of subscription sales at SDCC 2011. I think they hoped to sell more but after the drop in subs - with the WindRaider tooling already ready – they were careful and decided to produce less than originally intended and so the price per WindRaider unit had to be increased. IMO all that is happening now is just a delayed effect of the lower sub sales at SDCC 2011!!!
So there are these two options: produce more or increase the price. For Mattel the first option is the optimal scenario for a number of reasons:
- they produce and sell
- they show that the line is growing (they produce and sell even more)
- the price per vehicle unit is less so more people can afford it (the price for tooling is spread among more customers)
- … and I could continue with more … like Rudy Obrero doing more artwork that helps a lot to keep fan interest … etc.
Right now the situation is: they got scared of lower sub sales at SDCC 2011. As they expected sub sales increase (!!!) with all the reveals they had at SDCC 2011. They made a decision to reduce number of WindRaiders prouced (with the tooling already at works) which made them to increase the price. Now they wait what will happen with SDCC 2012 sub sales to judge what to do about the vehicles.
- If the sub sales at SDCC 2012 are increased compared to SDCC 2011 (highly unlikely) this will lead to the optimal scenario above in 2013.
- If the sub sales are the same as SDCC 2011 (will be hard to do) they might consider price increase of vehicles or will try find other ways to do them or will cancel them depending on other factors that we are not aware of.
- If the sub sales are less than SDCC 2011 (this is likely to happen) the chance they will do more vehicles is quite low. Not to mention that it will further disappoint fans (like me) who want to see all the vehicles made in MOTUC.
Just my opinion.
I wish they will find a way to deliver the vehicles as I really want them! Toyguru please do something! In the end vehicles might depend on whether fans are disgusted with QC and Digital River … even if you act today it will take time until you gain back the trust. And there is not that much time left to SDCC 2012 and the sub sales.
Two things that REALLY **** me off:
1. Modulok with thin limbs - He doesn't need thin limbs! It's a proportion thing! He's a "beast" anyway, so just make him bigger!
And by the way: WHERE IS HE?!
2. No vehicles, except MAYBE in a movie year?! If they hadn't made mistakes regarding Wind Raider's sales, we wouldn't have that problem. It's Mattel's fault not ours for god's sake!
I like to Modulok answer - hopefully he's not far off - we need a skinnier buck soon so we can get young Adam and Lizard-Man, maybe Prince Dakon?
On the bright side, at least no more vehicles frees up the tooling budget for guys like Ram Man, Mantenna, Multi-Bot, Modulok, Rokkon, Stonedar, Rio Blast, Snake Face and various NA characters.
But would the vehicle tooling have anything to do with the above-mentioned figure tooling? I'm not sure that would be the case.
Since TG mentioned that the Wind Raider had more tooling devoted to it than Ram Man, I think the Wind Raider is part of the same overall budget as figures and beasts.
I'm sure figures have highest priority, especially since they are part of the sub. Subs = guaranteed sales and tooling costs get paid for.
The sad thing is that Mattel could release more vehicles and make money on them, they just won't because its not as cost effective of re-using the same mold over and over again on figures. If Hot Toys can release multiple vehicles for its large scale, high-end collector lines, then I don't see why Mattel couldn't. I guess that's the difference though, Mattel is a corporate conglomerate that only cares about bottom-lines, and Hot Toys is a true collectible company.
Digital River nonsense aside, that is the risk VS reward of a sub. (We all know that the Digital River nonsense is considerable.) If someone doesn't like what is offered in a sub then he/she can always elect to not get a sub for that given year. I actually can't believe I am even making this point because we all know that getting a sub/not getting a sub is like being asked if you like to have either your left leg or your right arm amputated. Both equally suck for different reasons. Fight the insanity and low production numbers on "sale day" and not get the sub figure for the year OR be forced to deal with the consistently inconsistent wide-range of crap that = Digital River.
What is a dude to do?
I bet that the Keldor swords will come with Lord Dactys.
Remember in the MYP cartoon, Dactys's people made swords/weapons. They were famous in Eternia for it.
The Keldor sword is a nice design for a celebration piece. The bat (Dactys) and the eagle (Miro/Randor/Humans)
Why do none of the other site links go directly to their Q&A?
BTW, how do you figure we are going to get a son of Keldor figure?
I'm happy about the Modulok answer. :)
About the Wind Raider...I forget who said this, but I totally agree with them: if the Wind Raider only sold "okay" because Mattel didn't make enough of them or STILL didn't charge enough to make a profit that Mattel deems "acceptable", do another run and sell more. :hmlol:
I just want to make sure everyone is on the same page.
The Create-A-Character contest is being held this year (2012) and the figure chosen will be one created by a regular person who sent in an entry.
The Fan-Choice-Figure will be one of 8 "obscure" character, including 6 chosen by Mattel, 1 chosen by the Org (Illumina), and 1 chosen by the German fansites (Geldor). The poll will be held and people who buy a subscription will be able to vote. (I think it's 8 choices, maybe it's 6, I don't remember).