Doesn't come as very surprising to me since Mattel was dictating to MVC at that time too, which from what I can gather is the reason why MVC ended their MOTU run. The MVC crew would be more knowledgeable on that front, I'm only theorizing based on past information.
that "new direction" you speak of is coming directly from Mattel...And the war zone of DC editorial It's like Darksied being killed in JLU, Apokolips is in a Civil War... We have the words from the "creators" saying that a lot of things are dictated to them. If this project had a single unchanging more capable team from the beginning I think a lot more people would be on board. Given how much Larry Ditillao has added to the mythology (including sellable action figures) I'd hire him and give him Mattel Legal rubber stamp :hmlol: and get an uber fan/pro comic artist that would never WANT to leave.