Sorry but that meter is pure "Marketing". Ooooh the flame is at He-man's knee...what does that tell me exactly? Is that 20 subs sold? 200? 2000? You can't compare this to kickstarter, but if you want tips maybe call the 4 Horsemen and ask them how it works. You see the target goal in numbers, in DOLLARS, and the progress gets updated in numbers, in DOLLARS.
The goal hitting He-man/s ankle, knees, crotch, hand, head, sword, whatever tells me no kinds of useful information at all. Is the tip of the sword 5000 subs? 10,000? 5?
Bottom line: I have bought my two subs. That is all I can do. I can't force other people to spend their money. I'm sure not going to pimp myself out to MOTUC, or be a pledge drive, or market a line for a billion dollar toy company of which I am a PAYING CUSTOMER.
So if you want my money Mattel, you step it up. You get it out there, spread the word, blog, socialize, beg, plead and deliver to get that business.