Granted, nearly everyone who visits this site is interested in He-Man, while only a small percentage of the people who visit a general-coverage toy site seek out He-Man.
So greater awareness will come out of this site (and other MOTU/POP sites) for the people interested in purchasing MOTUC figures.
But still, we only make up a portion of the market interested in this figure.
There will be people who rarely visit this site, or don't visit it at all, who will be buying these figures.
This is a collector's line, intended for a niche market. It's not a full blown, mass market toy line, and folks really should stop treating it like it should be or will be (despite their best intentions).
DC Direct and similar lines aren't blanketing the world with ads for the line, and they do fine.
Therefore, a company should advertise where they find interest for such a niche line.
So I'm sure Mattel will tap into similar places where they are bound to find buyers for MOTUC... comics, toy magazines, etc.
The boys toy market is not like it was in the 80s.
It's heavily collector driven, and you'll be hard pressed to find many collector's who aren't tapped into an online toy news resource of some sort.
The casual inpulse buyer isn't the target here.
Plus we're in an economy in the US where there's a lot of belt tightening. Throwing around a lot of money on advertising to try and reach Joe Six Pack isn't a wise move.
Mattel's probably going to play this one close to the chest, and rightfully so.
This line is called a collector's line for a reason.