I don't think that it would be unfair for people to cancel their subscription if they were unhappy with the product. I mean, really........how many consumers really pay for something that they aren't happy with? If you've worked in retail, you know that customers don't have to put up with shoddy products, or paying for something that doesn't meet expectations. And anyone canceling their subscription should be told up-front, that once you cancel, you can NEVER buy a new subscription again.
That is why I wanted to put the idea of a three-four figure subscription idea into Mattel's head. Because they were able to do it for the last four figures in 2009, I don't see it should be a problem to carry that on. I think it would be beneficial because:
1. Customers aren't locked in for a LONG period. No complaints on unexpected financial problems and can be finished after 3-4 months. Think that one subscription is $240 a year. For 3-4 months, it would only cost customers $60-80 a year.
2. Shorter subscriptions would give customers at least 2 confirmed figures that they know about. We knew that we were getting Teela and Webstor when we ordered our subscription. Having ½ of your subscription with character confirmation would maybe sell more subscriptions than not knowing any characters confirmed.
3. Customers would probably be more apt to buy more than 1 subscription. I bought 2 subscriptions for 2009, because I know that I will be fine for those months. With a yearly subscription, that is a long time, and I don't think it should be necessary for me to horde $500 away because I'm locked into a subscription, and won't know if the company that I work for will close it's doors.
Not to be rude, but anyone signing up for the subscription should have some sort of safety net with their funds. If someone is stretched very thin or thinks there's even a possibility they might not be able to afford it, why not just place orders the standard way?
Not everyone here is a doctor or lawyer that can easily not care how much something costs. I don't think it's fair for less fortunate people to have to hide money in their mattresses so they can pay for their toys if they happen to lose their job. Just because someone can afford to pay for something now, doesn't mean that he/she can afford to pay for it later. And that's not fair to the avid MOTU fan. Ordering the standard way would be fine, as long as they don't sell out in the hours when some people are working and can't get to a computer. Hopefully the subscriptions end that nonsense. And I for one, will be monitoring the first year of the sales, and if all of the figures last more than 1 day to order, I will not renew my subscription for the 2nd year....and buy them the standard way.