Now I am super-annoyed at Mattel aswell. Really, distributing something like 100 copies of that book through he-man.org would have been the proper thing to do IMO. If I had the back-bone, I'd start boycotting MOTUC toyline. But I don't. So self-loathing, here I come.
And I can totally understand why some people are steeming over this. This is something that many fans have been dreaming about for years or decades and now it is put out as an exclusive in SDCC? It just feels like a corporate slap in the face. Also it is kinda hard atleast for me to understand the motives for why they are doing it this way. Most of the MOTU-fans are unable to reach the convention, so who is their target audience with this book?
But, this book will go to the long list of things that I wish for a birthday or a christmas present.