Those are some seriously expensive dolls. The Chris Evans doll is really well sculpted, it wouldn't take much photoshop to make it the shot appear as reality.
I looked over the photos and I'm curious as to the character selection for these dolls. How many Sweeny Todd dolls can you really produce and sell? More known characters like Superman may have a large enough fan base that the dolls sell, but I can't say I know too many people lining up to thrown down $200 on dolls. Some days I feel silly having action figures at my age.