I guess I just don't like the hyper design of it, and I can't get away from that old idea of Man-At-Arms having to build it to channel the Power of Grayskull.
And the NA sword (essentially the Laser Power He-Man sword IMO), well, I can understand marking NA He-Man off as another variant, or even another He-Man. But how do you explain that sword?
As far as fitting the various designs in, I always looked at it as the best way to show that these characters do have other clothes or uniforms besides the ones we're used to seeing them in. Perhaps 200X Sorceress is her Battle Armor upgrade, or some kind of upgrade after she survives a vicious attack from the likes of King Hsss. I think they came up with a good explanation for BA He-Man (would love to see that transformation animated).
I think many non-POP fans will change their tunes once they see how the 4H and Matty handle those characters. It's difficult to say right now, since She-Ra is an expected best-seller, and Bow is a male figure. But just looking at how quickly Optikk sold out on Mattycollector.com (14mins), I wouldn't be surprised if POP characters sold out just as quickly - which would then motivate Matty to continue incorporating them into the line.