Yes, Optikk sold out relatively fast. But as has been said several times, Mattel doesn't have the supply to meet the demand. So it's no real surprise. It's not a solid indicator of the viability of NA, PoP, or lesser/background characters. Sellouts are the norm, and they are leaving money on the table every single month when there are so many customers with money in hand that can't buy product.
And Digital River introduced a new method of fail into the equation today-the "Payment Authorization Fail". Several people missed out on the toys because of this. Also, the auto-refresh failure cost several people their toys.
So with these new issues, on top of the existing problems with DR and failure to meet demand, how exactly is it such a "good day for MOTU"? It really seems like more of the same frustration.