I like the Sweet Screams dolls, and I see they are releasing a more standard Toralei for ~12$ so will pick her up for my opened Toralei for now. Boolittle is the only new character I like the design of, passed on Gigi till I saw the special but not going out of my way to get one same with the Howleen from that line. Everafter high I might get Cerise and hopefully soon we get a Kitty Cheshire.
I think the endless variants work for this line as long as a collector isn't looking for the signature style. As long as you want the character or a look you are set, and it allows new people to come in. They do have some of the basic signature looks on several sites (Frankie, Drac, Clawdeen) for normal price.
This year was interesting, our stores here were full of stuff till the week of Christmas then nothing the day after. Our kmart had them spread out but between these two lines a full side of a aisle rack was dedicated to them and now probably a 1/3 of that is left (most create a monster, 13 wishes Lagoona, Halloween Clawdeen, Kitty Noir).
This next week I should be able to clean up my mess and probably get pictures of all my stuff.