I don't think it's that. People across the world don't like the idea of their countries or continents becoming "mini" U.S's or outreaches of our country.
So you have a significant number of people in these countries that would never buy TC toys just because that's an american thing. They want to have their own cultures and I don't blame them.
And our culture isn't what it used to be; I have started listening to a lot of European music just because our music over here has turned to crap.