Huge mistake:

DC Comics confirmed this afternoon that the digital versions of its DC Universe titles will be priced at $2.99, the same as its print editions, for the first four weeks of release before dropping to $1.99. Oversized issues will start at $3.99 and drop to $2.99.
2 bucks is probably a bit on the high end for something you don't tangibly own - although not horrible I guess.

But starting out at 3 bucks each and trying to get NEW fans? People who aren't comic fans have no idea just how outrageously expensive they've become, and a 3 dollar entry point for 22 pages of store will scare many people off.