"Masters of The Universe Gears Up For 30th Anniversary!"

**Tallstar** · June 10, 2011, 02:45pm

http://www.worldscreen.com/articles/display/30188

NEW YORK: Classic Media is partnering with Mattel to roll out a new consumer-products program for Masters of the Universe to celebrate the brand's 30th anniversary in 2012.

Globo TV International

The new line will encompass apparel (t-shirts, sweatshirts, thermals, track jackets and fashion tops for men, women and kids) and accessories (wristbands, belts and belt buckles, key chains, costume jewelry and more) from Changes, costumes from Disguise and a special 30th Anniversary edition DVD box set from Mill Creek Entertainment. Publishing partners will be announced soon. Plus, the Masters of the Universe Classics toy line from Mattel will continue through 2012.

“Masters of the Universe is an iconic franchise with a legacy that’s deeply rooted in fantastical storytelling which translates naturally to play experiences and products kids of all ages love,” said Michael Riley, VP of franchise development at Mattel. “In 2012 the property celebrates its milestone 30th anniversary allowing us to create a robust synergistic program that offers something for all fans.”

Classic Media is introducing a new Masters of the Universe style guide for the anniversary celebration featuring retro artwork, all-new modern artist renderings, as well as a special 30th Anniversary logo. Classic will also work with Mill Creek Entertainment on the DVD release.

“We’re very excited to be working with the team at Mattel to celebrate this iconic franchise’s 30th anniversary,” said Nicole Blake, executive VP of global marketing and consumer products at Classic Media. “This is the perfect opportunity to re-engage fans with the original series and to introduce Masters of the Universe to the next generation.”

Since the 1982 debut of the Masters of the Universe toy line, there has been a 1983 TV series, a 1987 Warner Bros. film, a 1990 series The New Adventures of He-Man and the 2002 Cartoon Network show He-Man and the Masters of the Universe.

**bamf1980** · June 10, 2011, 02:47pm

Interesting. Nothing about FILMation rights for use by Mattel...but definite proof of a developing partnership. Looks promising.

**vancak** · June 10, 2011, 02:50pm

This is exciting news!

**krosfyah** · June 10, 2011, 02:51pm

i still think they at least licenced the toy rights from CM, while CM is handling non toy products

**zodak74** · June 10, 2011, 02:58pm

Woot-woot! Yeah, we're eventually getting a Shadow Weaver figure. There's just no doubt now.

**Dredgen** · June 10, 2011, 02:59pm

costumes from Disguise

This excites me the most. They made a really cool Thor movie hammer. Bring on the power swords!

**tmc1984** · June 10, 2011, 03:02pm

i wonder what the anniversary logo will look like? ...

awesome news by the way - thanks tallstar! ...

**Pixel Dan** · June 10, 2011, 03:05pm

"Classic Media is partnering with Mattel"

That sentence alone is HUGE news and is VERY promising!

We may be on the right track with guessing Filmation rights after all.

I wonder if this press release spoiled part of Mattel's big SDCC announcement?

**Lord_Of_Destruction** · June 10, 2011, 03:07pm

It's a probable twelve to seven this was one of the 4 big announcements. Doesn't confirm Filmation rights but if Mattel and CM are partnering up why wouldn't they? Even if it's only a limited time deal for the 30th anniversary. (Ie they can only make a small number of characters for say one year and that's it)

**Mr_Yuck** · June 10, 2011, 03:08pm

Merchandise! T-Shirts! Halloween Costumes! A new Style guide! This is awesome!

It's still gotta stick in the MOTUC team's craw that these announcements are coming out before SDCC.

**fball13z** · June 10, 2011, 03:11pm

Originally Posted by Pixel Dan

"Classic Media is partnering with Mattel"

That sentence alone is HUGE news and is VERY promising!

100% agree PD, man JULY can not get here fast enough, I tell my wife its b/c our baby is due in July but we all know its for MOTU news! lol j/k well kind of lol. I will have my Ipad with me if we are in the hospital during SDCC

**Tundra_Torque** · June 10, 2011, 03:13pm

This is exciting news! I'm pumped for new MOTU t-shirts!

**tmc1984** · June 10, 2011, 03:14pm

Originally Posted by Tundra_Torque

This is exciting news! I'm pumped for new MOTU t-shirts!

yeah! ... i've been waiting for some super-cool MOTU shirts for ages now ...

**Toyguru** · June 10, 2011, 03:22pm

Originally Posted by Mr_Yuck

Merchandise! T-Shirts! Halloween Costumes! A new Style guide! This is awesome!

It's still gotta stick in the MOTUC team's craw that these announcements are coming out before SDCC.

Nah. I helped write the press release. The surprises we have for SDCC are for the MOTUC line, separate from this announcement about new T shirts and DVDs that CM is doing.

To manage expectations and keep people from jumping to any conclusions, try not to read into anything. We're excited that CM is doing more merchandise but this is not related to our MOTUC line.

We still have big announcements up our sleeve!

**RockinHard** · June 10, 2011, 03:24pm

Originally Posted by Toyguru

Nah. I helped write the press release. The surprises we have for SDCC are for the MOTUC line, separate from this announcement about new T shirts and DVDs that CM is doing.

I'll marry you if it's a MOTUC Castle Grayskull.

**zodak74** · June 10, 2011, 03:24pm

Originally Posted by Toyguru

Nah. I helped write the press release. The surprises we have for SDCC are for the MOTUC line, separate from this announcement about new T shirts and DVDs that CM is doing.

All this news is great great great! We're being spoiled lately with the Halloween costumes, impending t-shirts and the like. (Here's hoping for some back-to-school MOTU spiral notebooks and pens). Can't wait to see what you guys have up your sleeves in regard to the actual line!

**Prahvus** · June 10, 2011, 03:25pm

Guys and gals,

I think it is now allowed for us to dream about Filmation characters in MOTUC. At the very least, it might be a realistic possibility !

The new styleguide might help in that regard...

**zodak74** · June 10, 2011, 03:25pm

Originally Posted by RockinHard

I'll marry you if it's a MOTUC Castle Grayskull.

...and I'll do more than that. Just sayin'.

**Count Marzo** · June 10, 2011, 03:26pm

Dude, you guys trying to put me in the poor house? Even worse than I already am?

For real, this is super exciting. I know Emiliano doesn't like it when people treat MOTU like a religion or a sports team but....it looks like "This is our year!".

**JimPansen** · June 10, 2011, 03:30pm

Cool news !

**Pixel Dan** · June 10, 2011, 03:33pm

Originally Posted by Toyguru

We're excited that CM is doing more merchandise but this is not related to our MOTUC line.

Ok! I'm still trying real hard not to get my hopes up for a Filmation announcement. But you gotta admit...it's getting harder and harder to do!

**fball13z** · June 10, 2011, 03:37pm

Originally Posted by Toyguru

Nah. I helped write the press release. The surprises we have for SDCC are for the MOTUC line, separate from this announcement about new T shirts and DVDs that CM is doing.

To manage expectations and keep people from jumping to any conclusions, try not to read into anything. We're excited that CM is doing more merchandise but this is not related to our MOTUC line.

We still have big announcements up our sleeve!

thanks for popping in TG, while we are all dying for filmation rights, a lot of us will be happy just to see MOTU get some love with T shirts and things like that

but the more I read your post it still gets my hopes up lol, b/c you are still not saying no about rights to filmation, just stating a true fact, that this press release is not about SDCC surprises for MOTUC lol

I cant help it

**guy-dude** · June 10, 2011, 03:40pm

Originally Posted by zodak74

...and I'll do more than that. Just sayin'.

"And no, I wouldn't just lie there, Michael Bluth, if that's what you're thinking."

**Orko's Magic Hat** · June 10, 2011, 03:43pm

That's cool news - I hope we get proper decent quality t-shirts that you can buy in the shops without going online.

BTW - Re: Filmation characters for MOTUC - I'm trying not to get excited - so I'm guesing -

NO Filmation only characters - but special 30th anniversary versions of the main characters in Filmation style.

**Tallstar** · June 10, 2011, 03:45pm

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