Toyguru, What is the future of MOUTC? PLEASE!!!!!
I'm not sure if I completely understand what is going but please help Me out!
All of this low sub selling and cost raising and everything else is got Me so worried which has got Me into a some what depressed state and yes I am being serious!
I've posted stuff on the board but I'm not sure how many people understand what I mean. I take MOTU VERY seriously, it hase been something I loved so much since I was very little. Sure these "toys are meant to be fun and to have joy with" but to Me it's so much than that. It' phyisicle memories and possibilities never had before.
I was so excited about the Filmation rights and everything else about it. I loved the SDCC revealings while many had mixed emotions about the Star Sisters and BG Evil-Lyn I loved them and thought they were really cool, I didn't have the problems the others had, I'm not that hard to please.
I enjoyed your talk about the line being followed up to 2016/2017 or even longer to get everybody or most in the series especially since there's the Filmation characters now. Now there's this other stuff, why is there a happy moment one day and the next a not so happy day about this line? It should ALL be bright and shiny here!
Some people didn't think much of anything when I said "don't want the line to end without Mekaneck, Ram Man, Spikor, Too Bad, Ninjor, Jitsu, Mosquito, Modulok & Multi-Bot and Shokoti, Lord Masque, Scorpia and Octavia! One of your big mssions is to get the whole vintage line in the MOTUC! You haven't even scratched the surface of the New Adventures yet and those guys are awesome! So many that needs to be made for many reasons. I am especially looking forward to all-new character especially to have a chance and see the son of Keldor! They just say that the line is gonna end anyway. Without these guys I will feel all of what I have collected was for nothing and I don't know how things will be then. You guys got the Filmation rights, what good is it if there is no figures to be made? I know it's gonna end like everything else MUST but I took what you said about 2016/2017 and I thought that was wonderful.
Please Toyguru, I know you said about something you'll know in a few weeks from now but what can YOU tell Me NOW to get this HUGE WORRY off of My chest, I know I shouldn't take MOTU as seriously as I do but it's who I am, a ginormous MOTU fan since the very beginning and I never, ever stopped at any time and I don't want to stop any time soon for that matter. If only you guys at Mattel knew how big of a fan I am, I'm not the biggest but I'm one of them. MOTUC is the greatest line today and one of the best in history! MOTU is just no a figure series with comics and stuff, it's a way of life for Me and is something that truely has Me grasped, the nostalgia and the all of the new stories and everything else, that's all I know how to expaline it. I don't wany MOTU to end so prematurely and to be like this great thing that keeps on coming back and each time it never goes anywhere except down. The MOTUC is the one true line for the MOTU!
I have bought 3 subs in a row and I don't want to stop, surely there is something you can do and besides, Mattel is a huge comapany, in My opinion, surely they have something up their sleeve?
So please Toyguru, tell Me, do I have to worry that the line will end WAY before than you said previously? Get this big worry off of My chest, PLEASE!
I will appreciate it so much for your help and thanks for your time!
It really helps if you can make your questions direct and to the point. What I think you are asking is a general status of the future of the line?
MOTUC is doing great. We had more then enough subs to keep it going as is. The only change is that because we didn't see growth (but rather a decline) in sub sales, that will prevent the brand team from going to management to ask for MORE resources to add additional skus (like how we grew the line in 2009 by adding beasts, and in 2011 we are adding a vehicle). So you will see a bit of a stepping back in term of growing beyond the current offerings in late 2012 or 2013.
Every move we make is with the continued longevity of the line in mind. We are very aware to not overproduce or make too many skus beyond the buying power of our fan base. We want the line to continue strong and it is doing very well. MOTUC by far outsold all other subs. We just need to be mindful that despite adding in Filmation, free mini comics, Shadow Weaver, Granamyr the 30th anniversary line, the create a character contest and the Windraider, we still had a reduction in sub purchases for 2012 (which we thought would be our biggest year ever- come on, free Mini comics people! Fearless Photog! Filmation! What else can we do?!)
This trend prevents us from taking the next leap forward (i.e. playsets or other larger items) just for now, but it doesn't effect the current number of skus being offered. The line is going great! Thanks for your support. If sub sales go back up in 2013 we can certainly revisit growing the line again one day.
We will keep MOTUC going as long as their is a fan base to support it! Once you stop buying, we stop making them.