It's interesting how Mattel changed their system by fully depending on subscriptions now how their collector lines shape, but I understand from their business standpoint why they made the change because of the guaranteed sales.
While it really sux some awesome future idea's got "temporary" canceled like Castle Grayskull, Vehicles, Weapon Paks, maybe less oversized sku's and maybe less A-list variants because less subs were being sold for 2012, I have to say I am glad Mattel puts the line under a magnifier glass and cut back on things to try to keep the line healthy and are going to try to win the subscriptions back for 2013.
It is clear that the subscription grew out of proportion. I think what played a big part in the lowered subs may have been a $60 sku in January along with the other releases. I'm not bashing the Star Sisters, on the contrary I am embracing them in the MOTUC line and am happy they are finally being made but a $60 sku at the beginning of the year is pretty crazy imo.
The higher subscription price is what made it unaffordable for some people and all the re-releases over saturated the secondary market to the point where resellers lost interest. The secondary market is also a very important part to keep any toyline healthy (with the exception of speculators).
Even I cut back from 2 subs in 2009 and 2010 to only 1 sub in 2011 and 2012 because so much extra's was added. I even considered not getting a sub in 2012 because I still bought an extra figure almost monthly and wanted to avoid extra shipping fees by giving up my sub but I was instantly convinced to get a 2012 sub the moment I saw Shadow Weaver!
Now after all the drama with Mattel selling considerably less subs than the previous years, I think very different about the sub and regard the sub as a vote to continue the line into the future. I wish I could afford more than 1 sub to support the line, but it is what it is, I'm doing all I can do with 1 sub... c'est la vie
What I want to see more than anything is all of the various characters of all era's being fully released all the way up to 2020. I have to say I am very glad the sub still sold well over the minimum for production and Scott mentioned the line is still very healthy! As long as we can cross that minimum sub sale all the way up till 2020, we'll at least get all the figures! Hopefully with additional support here and there the playsets, vehicles and beast will somehow still be added after all along the way. I keep my hope up for sure