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Thread: Mattel Talks Battleground Evil-Lyn: The Inspiration Behind The Design

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  1. #1
    Council Elder Tallstar's Avatar
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    Mattel Talks Battleground Evil-Lyn: The Inspiration Behind The Design

    Posted on Facebook.

    He-Fans and She-Ravers,

    Ever since we announced the new version of Evil Lyn coming out this fall, their has been a lot of questions over her design and look. To understand this better we went straight to the mouth – the Four Horsemen’s mouth that is. We talked with them and Terry Higuchi from Mattel design to understand the inspiration for this new version of Evil Lyn.

    TERRY: Part of the feel and look of the vintage MOTU line has always been the strategic use of shared parts (Stinkor and Mer-Man anyone?). To help capture that feel in MOTUC, we very deliberately use shared parts in MOTUC even when sometimes a new part could be called for. Bow and Optikk are both great example of this. It is part of the look and feel of the brand.

    FOUR HORSEMEN: When designing Battleground Evil Lyn, we used a combination of new parts (new head, cape) along with thought-out reuse parts (tunic, Catra hand) to capture the charm and nostalgia that reuse parts evoke uniquely with MOTU. While we are always trying to go the extra mile for fans, sometimes our efforts do not jive with what the fan base is looking for (She-Ra 1.0's mask attachment, Space Explorer Marlena in Green are good examples).

    Fans have also asked why the new 2.0 female buck was not used for Evil Lyn. At the time this figure was being sculpted the 2.0 body was not developed yet. We knew that it was coming, but it didn't exist for us to work off of. With this in mind we felt that it would be better to go with this simpler version rather than sink a lot of tooling into a version that didn't have waist articulation, better hip function, etc. If we used up the tooling now, it may have killed the chance to do a version that 100% satisfies all of the fan requests. Now that the 2.0 body has been created and worked into the line, the door is open to do this version in the future.



    TERRY: Clearly fans are looking for more new parts on a grey skinned Evil Lyn. We will certainly take this into account when looking at future variants of the evil warrior goddess. There are lots of ways we can update her down the road and just as we did a She-Ra 2.0 and multiple versions of He-Man, Evil Lyn is clearly a popular enough character to warrant multiple versions.While we do not have another version of Evil Lyn on the books anytime in the immediate future, don't count her down for the count. She could very well be back when you least expect it!



    ------

    Hope that cleared up some design choices and we can't wait to see what the Horsemen are working on next!

    See you all at Power Con on Sept 24th and 25th!

    Matty


  2. #2
    Heroic Warrior Eternian Poet's Avatar
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    Sweet! We may have Teen Rebellion Evil-Lyn (aka Rebe-Lyn) yet!
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    Heroic Daddy to Hermione! Uki's Avatar
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    I like BG EL. I hope the next version is a younger Lyn, and bonus points to the gang at Mattel if she has parts that allow her to become the MYP/200X Lyn!
    Not to sound like a creepy cheerleader for Uki, but it's nice to know there is at least one person on this forum who is extremely positive & friendly all the time. I don't think I could be that nice even if you paid me. If we ever give out awards for "forum member of the month", Uki gets my vote. -Mr. Shokoti

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    Sorcerer of Zalesia bcrduke's Avatar
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    Quote Originally Posted by PrinceAdam101 View Post
    Perhaps they needed a few figures to perform well in the fourth quarter. It would make sense to pick a character that could be mostly re-used parts because it keeps the production cost down and she will still sell well. It's a business, not a charity.!
    Quote Originally Posted by PrinceAdam101 View Post
    Maybe they needed to go less expensive in the fourth quarter, and he had to go back on his word because it's business. I don't think it's a big deal. Two new pieces instead of four. I didn't even realize the body was a repaint until everyone starting talking about it. She looks amazing.
    These are good points.

    Guys, we will get 200X EL's outfit, or a MOTUC approximation of it.

    If you go by the MOTUC "Classicizer" machine that TG talks about (sigh), this tunic painted in the 200X style is appropriate.

    Now should they have used buck 2.0 and designed a new warrior goddess tunic (that they could have used on a new Teela)? YES.

    But they KNEW we'd still want not only a real 200X Zalesian tunic Evil-Lyn, but also a Filmation one, and a Majestra, and a 200X Young Lyn, etc.

    There are several variants yet to be had between Teela, Evil-Lyn, and The Sorceress. They need them to make money and fill in the variant slots.

    I definitely think this figure was limited because they knew they could make a killing on her if they cut the budget.

    Quote Originally Posted by superheman View Post
    Filmation Evil-Lyn would be perfect for me. Better yet, Filmation Evil-Lyn who transforms into Majestra would be phenomenal!
    PLEASE!!!! That would be an awesome con exclusive!!!
    A Want List of Sorts: Angella, Sssqueeze, Blast Attack, Multi-Bot, Peekablue, Veena, Calix, Evilseed, Mara, Point Dread & The Talon Fighter... and all the other POP & NA characters.

  5. #5
    Heroic Warrior fireball13z's Avatar
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    Quote Originally Posted by bcrduke View Post
    These are good points.

    Guys, we will get 200X EL's outfit, or a MOTUC approximation of it.

    If you go by the MOTUC "Classicizer" machine that TG talks about (sigh), this tunic painted in the 200X style is appropriate.

    Now should they have used buck 2.0 and designed a new warrior goddess tunic (that they could have used on a new Teela)? YES.

    But they KNEW we'd still want not only a real 200X Zalesian tunic Evil-Lyn, but also a Filmation one, and a Majestra, and a 200X Young Lyn, etc.

    There are several variants yet to be had between Teela, Evil-Lyn, and The Sorceress. They need them to make money and fill in the variant slots.

    I definitely think this figure was limited because they knew they could make a killing on her if they cut the budget.



    PLEASE!!!! That would be an awesome con exclusive!!!
    Stop with your logic!
    the ignore list is my new best friend

  6. #6
    Evil Witch of Metternia Met-Hild's Avatar
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    Quote Originally Posted by bcrduke View Post
    Guys, we will get 200X EL's outfit, or a MOTUC approximation of it.

    If you go by the MOTUC "Classicizer" machine that TG talks about (sigh), this tunic painted in the 200X style is appropriate.


    The artist formerly known as Mechthild

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    Heroic Warrior Thrawn29's Avatar
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    Illumina & Cat please! Darkspecter's Avatar
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    Mistress of Meteorbs rhea's Avatar
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    I welcome any figure and though alot feel they want an Evil-lynn even closer to the 200x version, I am satisfied with the one we are getting. It is good they are still envisioning another go at her somewhere down the road.
    Could we get some Meteorbs, Please???!!!

  10. #10
    Searchin' My Soul DisneyBoy's Avatar
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    Awesome explanation.

    Now can we please talk about Swifty's mane and collar?

  11. #11
    Profanity Bleeper EuroCoin's Avatar
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    Picture caption from the post quoted in the opening post:

    Battleground Evil Lyn, available November 2011 only on Mattycollector.com (note she will have turning articulated wrist guards, an additional helmet-less head and a second swapable orb piece for her staff that glows in the dark!)
    Glow in the dark orb piece - nice, I love GID stuff!

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  12. #12
    Hero of Eternia zodak74's Avatar
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    What I don't get is... if...

    "Fans have also asked why the new 2.0 female buck was not used for Evil Lyn. At the time this figure was being sculpted the 2.0 body was not developed yet. We knew that it was coming, but it didn't exist for us to work off of. With this in mind we felt that it would be better to go with this simpler version rather than sink a lot of tooling into a version that didn't have waist articulation, better hip function, etc. If we used up the tooling now, it may have killed the chance to do a version that 100% satisfies all of the fan requests. Now that the 2.0 body has been created and worked into the line, the door is open to do this version in the future."

    ...why did they bother doing a Battleground Evil-Lyn at all at that particular point in time with such limitations, instead of just waiting another year or so, and giving us the ultimate BG Evil-Lyn done right the first time out? I mean, surely a variant like Dragon Blaster Skeletor could have been done in BG Evil-Lyn's place... but... whatev. They're going to do a third version of her and we're all going to buy it anyways... so...

  13. #13
    Heroic Warrior gbagok's Avatar
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    Clearly fans are looking for more new parts on a grey skinned Evil Lyn.
    Yeah, gee, if only fans had said that over and over again so that someone at Mattel would know! But hey, look what we have here now, demand for another variant. Gosh!

  14. #14
    Heroic Warrior Thrawn29's Avatar
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    As expected, as pathetic answer.

    Four Horsemen wrote:
    While we are always trying to go the extra mile for fans, sometimes our efforts do not jive with what the fan base is looking for
    You knew what we wanted with this variant for almost two years now. You gave us a repaint over those requests. You failed. Miserably, I might add.

    Fans have also asked why the new 2.0 female buck was not used for Evil Lyn. At the time this figure was being sculpted the 2.0 body was not developed yet.
    Why was She-Ra 2.0 not put into the quarterly variant slot? She has more new tooling than this repaint that we are getting.

    Terry wrote:

    Clearly fans are looking for more new parts on a grey skinned Evil Lyn.
    Not new parts. NEW DRESS THAT ISN'T THE BLASTED TEELA DRESS. Unless it's on a Teela variant, I never want to have to re-buy that damn Teela dress again.

    And what in the name of heaven is a "Grey skinned Evil Lyn"? I can only hope he is referring to the Caucasian/white non-Simpson Evil Lyn. Grey skinned? What?

    We will certainly take this into account when looking at future variants of the evil warrior goddess.
    What, the last year and half of requests wasn't enough for you to already take it into account?

    While we do not have another version of Evil Lyn on the books anytime in the immediate future, don't count her down for the count.
    Fail. Utter failure. You screwed up and this should be fixed ASAP. Not two or three years from now. She should be put out as soon as possible.

    She could very well be back when you least expect it!
    In the mean time enjoy the repaint we screwed you chumps into buying!! Suckers!!
    Last edited by Thrawn29; August 23, 2011 at 04:33pm.

  15. #15
    Do it right or not at all Reboot's Avatar
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    *facepalm*

    Yeah, why bother doing a crappy version now, rather than making BPSR the variant?

    Quote Originally Posted by Thrawn29 View Post
    And what in the name of heaven is a "Grey skinned Evil Lyn"? I can only hope he is referring to the Caucasian/white non-Simpson Evil Lyn. Grey skinned? What?
    MYP-Lyn is, indeed, grey-skinned. And Filmation-Lyn is Asian (although there were some colouring errors of her as caucasian here & there, including in the scene where she takes off her helmet.) No version of her is actually causcasian/white.



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    Heroic Warrior Thrawn29's Avatar
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    Quote Originally Posted by Reboot View Post
    MYP-Lyn is, indeed, grey-skinned. And Filmation-Lyn is Asian.No version of her is actually causcasian/white.
    After seeing this repaint, when they say grey skinned Evil Lyn, I imagine the next Evil Lyn variant (if it ever materializes) to have grey skin like Hordak. It worries me when they say that after we got nothing more than repaint after nearly two years of fan requests.

  17. #17
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    How's that humble pie taste Thrawn?


    Quote Originally Posted by Thrawn29 View Post
    As expected, as pathetic answer.

    Four Horsemen wrote:


    You knew what we wanted with this variant for almost two years now. You gave us a repaint over those requests. You failed. Miserably, I might add.



    Why was She-Ra 2.0 not put into the quarterly variant slot? She has more new tooling than this repaint that we are getting.

    Terry wrote:



    Not new parts. NEW DRESS THAT ISN'T THE BLASTED TEELA DRESS. Unless it's on a Teela variant, I never want to have to re-buy that damn Teela dress again.

    And what in the name of heaven is a "Grey skinned Evil Lyn"? I can only hope he is referring to the Caucasian/white non-Simpson Evil Lyn. Grey skinned? What?



    What, the last year and half of requests wasn't enough for you to already take it into account?



    Fail. Utter failure. You screwed up and this should be fixed ASAP. Not two or three years from now. She should be put out as soon as possible.



    In the mean time enjoy the repaint we screwed you chumps into buying!! Suckers!!

  18. #18
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    Although I like the figure, I also think, the explanation is lame, because most fans wanted to see her in her 200x dress and colors.

    That was not a secret!

  19. #19
    Heroic Warrior Thrawn29's Avatar
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    Quote Originally Posted by vertigoink View Post
    How's that humble pie taste Thrawn?

    Huh? I don't think you quite know what you're talking about.

    That's exactly what I predicted they'd say about two weeks ago. It was expected. This was clearly meant to be 200x Evil Lyn either for the time being, or until we complained so loudly they backpedaled to save face. Now they are saying "One day we'll get another Evil Lyn made" but they didn't specify which version. In the Eric Treadway interview it sounded like he was happy to move on to a repainted Filmation version wearing Teela's dress next.

    Disgusting.

    Quote Originally Posted by kup View Post
    The tooling Budget probably went to Hurricane Hordak's dial.

    That's entirely possible. We need a dial that doesn't work on Hurricane Hordak. Just stick Evil Lyn in Teela's outfit for a second time.
    Last edited by Thrawn29; August 24, 2011 at 01:32pm. Reason: Automerged Doublepost

  20. #20
    Heroic Warrior CicconeSC's Avatar
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    I call bull on this article. They had so much backlash they are just trying to make it sound as if the 2.0 female buck wasn't available. BG Teela came out before BG Evil Lyn. I highly doubt BG Evil Lyn was designed before BG Teela. We saw BG Teela before BG Evil Lyn (which would mean I don't think BG Evil Lyn was sent to production yet). ToyGuru stated that the 4HM had the choice for a new tunic/outfit in the budget. If BG Teela's body was available for BG Evil Lyn, then the tunic could have been changed to be used with BG Teela's body. Also like most people on here stated, She Ra 2.0 could have been in the place of BG Evil Lyn (since she wasn't in production). That way Mattel could have changed BG Evil Lyn's outfit to be used on the 2.0 body or at least BG Teela's body (which was basically the 2.0 female buck almost complete).

    Instead Mattel chose to send BG Evil Lyn to production, thinking fans wouldn't get irritated at her design flaws. I like how she looks and even if the tunic was passed on (although it was budgeted for this figure), it still would have gave the 4HM the chance to make the Teela tunic for the BG Teela's body. Making the Teela tunic allow waist movement.

    Also where are these tooling dollars that were skipped on BG Evil Lyn, since her tunic/outfit was in the budget and wasn't used....where did this money go?

    This IMO is just another way for Mattel to mess up a figure and basically give us a repaint with a new head. So those of us with a subscription are stuck buying a figure that could have been so amazing. Yes, she is awesome, but the thought and the fact of knowing her new tunic/outfit was available to be done and the budget included it....makes me irritated. I think she was a quick way to profit off a figure who didn't use all the tooling dollars allowed and to make a new head and just repaint a figure for those of us who have no choice but to buy her.

    BG Teela was shown and released long before we ever saw BG Evil Lyn. So to say they didn't have access to the new female buck is bull. Just using BG Teela's buck would have allowed for a newly designed Teela tunic for use on the new 2.0 buck. It would have allowed waist articulation and then Teela could be released with this new articulation when she is re-released.

    I don't think the 4HM passed on the tunic, I think Mattel made a basic repaint with limited new tooling and saved money on the allowed budget for BG Evil Lyn. However because of the backlash they tried to use excuses to cover it up.

    If BG Evil Lyn was unable to use BG Teela's new body...why wasn't she shown and produced before BG Teela.

    I think they had the buck of BG Teela before they started production or even before they finalized BG Evil Lyn for approval. It was a simple solution, change the buck, use the new head and cape, and make a tunic for use on the BG Teela body. If you look at she-ra 2.0 there isn't much of a change from BG Teela, except that her stomach isn't carved into the She-ra 2.0 body.

    I enjoy BG Evil Lyn, but I think Mattel let the ball drop and thought we wouldn't mind the use of a repaint because of the new head mold. They thought wrong and if they had listened to us fans for the past 2 years, they would have made sure NOT to use the Teela tunic again on a figure.

    BG Teela was amazing because she had a new body type and a complete new appearance. BG Evil Lyn should have had this same situation, her body should have been the BG Teela body and the tooling budget for the NEW tunic/outfit should have been used, so even though this figure is beautiful and the color scheme is nice, it boils down to a simple repaint with a new head. The quarterly variants were supposed to be much more than a repainted figure since the subs started.

    Looking at BG Evil Lyn and then in 2012 the sad and basic repainted SMAA,makes me worry that being a sub holder that Mattel may think they can get away with giving me less and less on the quarterly figures.

    BG Evil Lyn was close to being a simple repaint and didn't use all of her budget, but SMAA is really a BASIC repaint of the figure.

    If Mattel wants sub holders to continue to buy subs...they need to STOP with the mistakes currently happening with this line. I think the subs have dropped because of shortcuts (ie alternate heads not included with Grizzlor, Buzz Off, Clawful and the horrible snake body of King Hsss, then on top of that BG Evil Lyn and SMAA).

    The inconsistencies are what are making me question my sub status. If it wasn't for SW, I would have decreased to one sub for 2012. 2013 will probably be one sub or perhaps based on the quality and professionalism Mattel shows with the figures in 2012.....I might drop my subs all together for 2013.

    Here's hoping Mattel stops making the mistakes of no alternate heads on characters who need one from their ridiculous vintage head (Clawful being the worst, muppet face). They provide figures who sometimes don't even need the alternate heads, such as the third head on Demo-Man and skip figures who needed the Whiplash treatment. I love the alternate heads but if the head is just out of place with the quality of the rest of the line, give a more detailed vicious head for those evil characters that needed them.

    Sales are decreasing for subscriptions, I think due to a lot of mistakes Mattel made in 2011, especially with the characters who needed the alternate head and for the mistakes on BG Evil Lyn. Vendors lost money on product they couldn't sale very well and have sitting on their shelves. I don't blame those who dropped their subs and I don't blame the vendors for playing it safe with the 2012 subs. I am sure the vendors are limiting their sub puchases and will cause the WSOD and quick sell outs for 2012 figures who are detailed and the quality we expect in MOTUC. Sorceress will prove this in January, people will miss out on here because she will sell out so quickly due to vendors knowing she will be in demand and the production is limited and also that she will not be re-released according to Mattel.

    I see problems with quick sell outs and irritated collectors who skipped the subs to purchase the figure on the sale date. I am almost certain vendors will cause quick sell outs of the figures they know people/collectors will want and that will make a profit for them.

    It is easier as a vendor to limit the subs (due to lack of quick sells on the 2011 collection and the demand not being there). So as a vendor, IMO I would assume they purchased about half of what they did in 2011, perhaps less. Then they will cause the new figures in 2012 that at this time will never be re-released, to be quick sell outs (like in 2009) so that fans/collectors will be forced to try to obtain their figure on the secondary market, thus creating more profit and less loss for the vendors in 2012.

    Perhaps I might be wrong, but let's just wait to see how quick Sorceress sells out. My prediction (2009 all over again). I give Sorceress less than 10 minutes if that.

  21. #21
    Evil Witch of Metternia Met-Hild's Avatar
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    The comment about not having the 2.0 buck available seems to hint she was intended to be released earlier but pushed back for some reason. So the question is, why did they decide to release her this way so much after Battleground Teela? Had they decided to make Bubble Power She-Ra the quarterly variant instead of BG Evil-Lyn, a better Evil-Lyn could have been released later with the 2.0 buck and a newly tooled dress.

    The only reason for this I can think of is money. But what exactly was that money sank on that kept them from changing BG Evil-Lyn?
    The artist formerly known as Mechthild

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  22. #22
    Heroic Master of 200X MegaGearMax's Avatar
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    TERRY: Part of the feel and look of the vintage MOTU line has always been the strategic use of shared parts (Stinkor and Mer-Man anyone?). To help capture that feel in MOTUC, we very deliberately use shared parts in MOTUC even when sometimes a new part could be called for. Bow and Optikk are both great example of this. It is part of the look and feel of the brand.
    I don't like this explanation for this character. Especially if we specifically wanted 200X Lyn because she WASN'T wearing the Teela leotard. This is like giving Catra or Adora the Teela leotard.

    At least we know that they can try again on Evil-Lyn.

    The Blonde Teela (Battleground and Alcala Teela) Thread
    The Cloak and Dagger Evil-Lyn (The Real 200X Evil-Lyn) Thread
    MegaGearMax's 200X/MYP Screen Grabs

    Sagitar • Cloak and Dagger Evil-Lyn • 200X Prince Adam • 200X Sorceress
    Sssqueeze • Angella • Perfuma • Evilseed (MYP)

  23. #23
    Heroic Master of Maturity SCB's Avatar
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    Even with shared parts, she looks great in that pic.

  24. #24
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    My god that figure is beautiful. The PERFECT Evil-Lyn for me.

  25. #25
    Heroic Warrior Orko's Magic Hat's Avatar
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    Quote Originally Posted by BCreviews4628 View Post
    My god that figure is beautiful. The PERFECT Evil-Lyn for me.
    I think I have to agree - perfect mix of old and new - she looks frighteningly Evil

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