What is with the Illumina answer? I can't say she is anywhere near the top of my "most wanted" list, but neither was Vikor, Bikini Teela, Gygor, Star Sisters, Fearless Photog and five "brand new" characters.
And what testing do Mattel do to determine their character selections? Reading the forums? I actually thought Illumina was pretty popular on the forums? And why do they do testing? If the subscription sales are more than enough, then including Illumina in the subscription would meet their sales targets irrespective of whatever their "testing" showed them.
Mattel are the Masters of Obsfucation!