And unfortunately, you have to make concessions when you are placed in the position of 'mouthpiece of a company'. It's like the guy who gets the big promotion at work. He can't go back to the mailroom and joke around the way he used to.
Pete@BotCon on the Allspark forum is a great example. He works for Fun Publications, the company that does the Transformers Convention-BotCon. He can frequently be seen in the "Viewing this thread" list-especially when news about the Con or the Con toys comes out. He engages the fans to drop hints or let people know what they can or can't do. He is very personable, informative, and I can't remember a time where he has posted with a troll/joke comment. I know everyone is different, but I would hope that TG would learn that people aren't interested in his jokes when they are looking for ways to make his design palatable (for example).