Great press release. I'm glad they are doing the core-characters thing. That is very important!!
Bad planning long-term.
Mattel raised prices on DCUC three times in a 14 month time-span. I'd argue that that, along with terrible distribution, helped drive casual collectors away.
I stopped buying DCUC because the character selection was bizarrely esoteric (rainbow lanterns) and the prices were absurd.
It might have been a good idea to make the 30th Anniversary Sub more if a fan-favorite type thing now. (Photog, Shadow Weaver, Oo-Larr, Shokoti, Scorpia, Ram Man, etc.).