Assuming what we're assuming, it sounds like all day to day matters are under DR's purview; Mattel just makes the toys. It almost sounds like things might be better if Mattel was actually calling all the shots.
Wow. Who would have thought I'd ever type those words?
And here's another thought: we know the Mattelshop site isn't run by DR (Mattel stated that), and, in retrospect, it's almost surely run by someone else (especially given that Mattel didn't say, We're running it."). Anyone seen anything on who do that one?