Im sure Mattel loves the fact that the 1% will always support this line no matter the costs. But as economic experts like you are well aware of what happens to supply when demand diminishes. As we already saw that subs have gone down and even product has gone down this year. Will be interesting if this line survives past 2013. And no. I will choose not to buy (directly), just as many others already have. I am patient and I can wait to buy something somebody doesnt want at a better price.