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Thread: MOTUC Q&A's From Around the Net (3/15/2012)

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  1. #21
    Got Filmation? shadowfall1976's Avatar
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    Quote Originally Posted by Super He-Man View Post
    I wasn't trying to be harshy or snarky, just realistic.

    I don't think their doing anything out of the goodness of their heart. I guess we just have different definitions of what constitutes a "sick" profit. If I made an item for $200 and sold it for $300, I'd be very happy with my 50% profit. Or, if I made 100% like in shadowfall's example, I'd be thrilled. I just don't see the evidence that a tiny line like MOTUC, with a very small production run compared to retail, only costs an average of $5 or less to make. If you mass produced them like Barbie, maybe, but not when you're making, as has been speculated, 10-20,000.
    They are making it overseas, and that in itself means it's cheaper to be made first off, regardless of labor & packaging, it's not at all hard to believe that even with an online exclusive, collectors grade toy, that they still make at least half in profit. Remember this they cost $22 when in retail they would probably go for $15 or so, so the cost is offset already by having the figure cost more for a lower production run. Besides plastic costs what it costs, when was the last time you paid $22 for an empty 5 Gallon bucket, there is a lot of plastic in there, and it's roughly the same plastic used in the figures, and you still have to pay people to put the handles on, pallettize them and then there is the lids and the gaskets for liquid buckets & pour spouts for paint buckets.... Point is the plastic is a small part of the figure, add the labor per figure and packaging, and I'd be willing to bet that Mattel still hauls in at least roughly half or more in profit per figure.

    Mattel is not going to make a figure line for just pennies in profit, they would cancel it for a more lucrative line, no they will not make this out of the kindness in their hearts, so they have to see there is a nice big profit in them to keep MOTUC around....and not to mention, for them to sell the figures at $10 - $15 in sales, even for overstock....will never hurt their bottom line, if so, they wouldn't be doing it.
    Last edited by shadowfall1976; March 20, 2012 at 12:40am.
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