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Thread: What percentage stuck around all these decades for MOTUC?

  1. #1
    Shezar in MOTUC please! The All American's Avatar
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    What percentage stuck around all these decades for MOTUC?

    What percentage of each of the old customer base/s do you think Mattel retained all these decades for MOTUC? 0.5%, 1%, 2%, or maybe 5%? The "old customer" market I'm talking about would be Masters of the Universe in its four major lines. And the percentages would likely be different for each line:

    Masters of the Universe
    Princess of Power
    He-Man New Adventures
    200x Masters of the Universe

    Do you think toy companies run studies on this? And if so, is there a common percentage of adult collectors buying new toys of old properties they used to collect?

    I'm curious about the slice of old customers (many of us for 30 plus years) that Mattel has been able to keep. We're the ones who never went away.

  2. #2
    Color'licious! JVS3's Avatar
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    From like when we were kids until now? Not many, at least in terms of who buy the figures.
    If MOTU was selling millions of each figure worldwide back in the 80s, and if fan estimates are correct that MOTUC has sold between 10K and 20K of each figure... big difference.

    For an example, let's say they only sold 1 million of the original He-Man back in the 80s across the globe.
    And let's say they sold 20K of the Classics He-Man, and each went into the hand of a different collector.
    The current market would be 2% of the one in the 80s.

    Yet since we know modern collectors can often buy more than 1 of each figure, that some are in the hands of retailers and not collectors, and since they undoubtedly sold WAY more than a million of each of some of the 80s characters, that percent is far smaller.

    But I'd wager it's a similar situation for nearly every 80s toy line that still has adult collectors.
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    Heroic Warrior wayne-klops's Avatar
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    Wow, is it really believed that MILLIONS of MOTU figures were sold in the 1980s? That's incredible.....and said to think for how many years now it's been such a struggle to meet a quota of a few thousand .
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    Color'licious! JVS3's Avatar
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    Yeah, there was an article in a paper back in the 80s that talked about how much was sold in the first year of vintage MOTU. I'll have to dig that back up at some point.

    But, that's how things were in the 80s in general. Toys were big sellers. Just think about all the crazy and cool things that were available for sale back then. It was a golden age for action figures. But those days are long gone.

    The digital age, economical problems, cost of oil, etc have all crushed the toy market, especially action figures.
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    Shezar in MOTUC please! The All American's Avatar
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    2% isn't bad. Enough to warrant what will be 8 years and counting of Classics figures!

    I'd imagine He-Man/New Adventures and 200x would have a bigger percentage retained than the vintage lines, since MOTU and POP were so mainstream. Plus, those later lines weren't as profitable and could have inherited some fans too, definitely 200x.

    Mattel did a good job getting us sucked into this property decades ago!

  6. #6
    Heroic Warrior
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    I've collected everything but New Adventures. Not because I didn't like it, I just wasn't aware of it at the time, I guess.
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    SUBSCRIBE OR DIE!!! mick4metal's Avatar
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    Back in the 80's it is a well known fact that MOTU was a billion dollar toy line. They had to have sold millions for that number. I myself had most of the original line and was out until 200X came along. I did buy 200X but was never happy with it as it was to different from the original. She-Ra was a girl thing and NA just plain sucked. I did not like classics when it first came along. Then I saw a loose Webstor at a comic book shop and thought he looked pretty cool and got into it. I would agree with the 2% market number. Classics is a great line but it has been handled wrong on so many levels that it has made it nearly impossible for the casual buyer to participate. Only a diehard fan will jump all the hurdles that has been in this line.
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    Lightning League Leader kylun flac's Avatar
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    I collected ever character from the original 80s line accept for a few variants & vehicles I didnt want.
    Never collected she-ra, or NA. The scale & style was way different & didnt appeal to me. I wanted more motu but those did nothing for me as toys.
    in 200x I was very excite. So much so I started secretly collecting & then proudly hunted & collected all the 200x figures & latter stactions. When classics came it was one of the best things to ever happen in my life. The toy line I always wanted. The figures that we never got from all media in the same consistent style. I got it all. the vintage characters, the new characters, cool NA figures & even She-Ra in all its awesomeness. I dont want it to end until we get everything that we've ever wanted for motu.
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    Heroic Warrior Jeevesosiris's Avatar
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    I was never really a vehicle guy, but I collected all the vintage, New Adventures, 200X and the MOTUC figures I could get my grubby paws on. I missed a few figures from each line but for the most part had a pretty full collection. I still have the 200X stuff but sadly all my other figures went to young brothers who smashed them to bits and they then got sold off at various car boot sales.
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    KARG for 2016! synthalus's Avatar
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    Here's one of the old articles: http://old.he-man.org/site_sects/arc...ticle_04.shtml
    MOTU sold so many because it was a worldwide success. MOTU was very well known

    Here's my statistics of buying from the toy shelves at retail (excluding purchases after the lines died):
    Masters of the Universe - I owned 9 figures, BattleCat and Castle Grayskull
    Princess of Power - I owned 2 figures
    He-Man New Adventures - I owned 3 figures
    200x Masters of the Universe - I owned 24 figures, Battle Cat, Battle Hawk, Dragon Walker, War Whale, Panthor, Terrordacty, Attack Squid, Battle Station, Castle Grayskull, He-Man's Power Sword.
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    Heroic Warrior eddie3429's Avatar
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    Quote Originally Posted by JVS3 View Post

    Yet since we know modern collectors can often buy more than 1 of each figure, that some are in the hands of retailers and not collectors, and since they undoubtedly sold WAY more than a million of each of some of the 80s characters, that percent is far smaller.

    But I'd wager it's a similar situation for nearly every 80s toy line that still has adult collectors.
    Also those of us to young to collect in the 80's , don't think we are a huge percentage of MOTUC but we are some
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  12. #12
    Shezar in MOTUC please! The All American's Avatar
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    I probably didn't make it clear enough, but was wondering what percentages of old customers are buying Classics. For example, maybe.....


    Masters of the Universe -2% retained
    Princess of Power - 3% retained
    He-Man/New Adventures - 5% retained
    200x*Masters of the Universe -12% retained

  13. #13
    Clown Prince of Darkness Benedict Judas Hel's Avatar
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    Quote Originally Posted by The All American View Post
    I probably didn't make it clear enough, but was wondering what percentages of old customers are buying Classics. For example, maybe.....


    Masters of the Universe -2% retained
    Princess of Power - 3% retained
    He-Man/New Adventures - 5% retained
    200x*Masters of the Universe -12% retained
    Any number thrown up here in this thread would be pure speculation with no real hard evidence to back it up.
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  14. #14
    Heroic Master of 200X MegaGearMax's Avatar
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    Quote Originally Posted by True Form View Post
    I've collected everything but New Adventures. Not because I didn't like it, I just wasn't aware of it at the time, I guess.
    I collected everything but POP. Although POP was featured for everyone in Filmation, their figures were girly and POP wasn't featured alongside MOTU in any media except the UK comics and Filmation. MOTU media regularly featured the Horde as He-Man's enemies, not She-Ra's.

    I got Vintage, NA, 200X and now Classics.

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  15. #15
    Shezar in MOTUC please! The All American's Avatar
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    Quote Originally Posted by Benedict Judas Hel View Post
    Any number thrown up here in this thread would be pure speculation with no real hard evidence to back it up.
    But it's still fun to guess.

  16. #16
    Heroic Warrior
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    Collected the vintage line starting in 1983 and never stopped collecting it. Hated NA and didn't buy it, loved 200X, and love classics. I didn't have any PoP as a kid, but did watch the cartoon and certainly love the PoP figures in classics. In fact one of my favorite things about classics has been sharing She-Ra with my 4 year old. She saw Flutterina on my shelf and was taken by the PoP girls, and she loves it. I like something with female heroes for her and it's cool having part of my childhood connect with hers like that,.

  17. #17
    Clown Prince of Darkness Benedict Judas Hel's Avatar
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    Quote Originally Posted by The All American View Post
    But it's still fun to guess.
    Oh, Double A! You know what eventually happens when people try to do stuff "for fun" around here...

    Last edited by Benedict Judas Hel; August 31, 2015 at 12:38pm.
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