So after 4 pages, here's my opinion:
As some others have said - it comes off cheap and gimmicky to take an existing character with years of history and suddenly announce he/she is gay. And I find that kind of demeaning toward the gay community. Now, I'm not gay and I don't even try to pretend that I understand what resonates with the LGBT community, but wouldn't it be more meaningful with better character development to introduce a new character - and ground that story with the direction?
So let's say they take Aquaman or Hawkman or even Batman and announce he's gay. So what happens when a new creative team comes in and rewrites the story a year or two later? Remember when Superman died? or when Batman got his back broken? Both of those story lines resolved and went back to status quo when a new creative team came in.
Or what happens if they cop out and announce generic Green Lantern is gay? How's THAT iconic?
I work in Marketing - specifically Brand Marketing. Know what a Brand is? It's not a logo, it's not a mascot. It's not clever advertising. A Brand is a promise. It's a promise to one's consumers that you will deliver what you say you will.
In DC's case - their brand promise is is summed up here:
I've bolded the specific part for emphasis. It's sad to say it, but I don't think this exercise is going to be a great leap forward in storytelling or DC's promise to entertain me."It's a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company's rich heritage and robust portfolio of characters," stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. "It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics - The New 52 and now it's time to do the same for the company's identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment."
I'd much rather see a new hero - with his own problems, challenges, triumphs and story. Just because it'd be a new character doesn't man that he couldn't be a heavy hitter, nor does it mean that he couldn't become a mainstay in the DC mythos. Unfortunately, it seems DC wants to take the easy way out.
That's my 2 cents. Maybe DC will prove me wrong. We'll see.