Minor Classic Media Update (New): They Will Be Exhibiting MOTU At Licensing Expo

[Tallstar]

Licensing Expo starts today. It's possible yet more licensing deals will be made for MOTU.

Classic Media is also targeting the boys' toys aisle, with Masters of the Universe and Voltron. Nicole Blake, the executive VP of global marketing and consumer products at Classic Media, acknowledges the challenges with this space. "You have properties that were developed via feature films," Blake notes. "That makes it more competitive."

Nevertheless, she expects both Masters of the Universe and Voltron to fare well with licensing and retail partners given their deep brand heritage. Masters of the Universe turns 30 this year and Classic Media has lined up several new partners to compliment the Mattel toy line, including apparel, DVDs and bobbleheads.

http://issuu.com/worldscreen/docs/tv...licensing_2012 (PAGE 10)

[vertigoink]

Licensing Expo starts today. It's possible yet more licensing deals will be made for MOTU.



http://issuu.com/worldscreen/docs/tv...licensing_2012 (PAGE 10)

They sort of imply that they may be readying an actual boys toys line related to MOTU- I know it's not specifically stated but did you sort of get that vibe from this Jim?

[jerec350]

They sort of imply that they may be readying an actual boys toys line related to MOTU- I know it's not specifically stated but did you sort of get that vibe from this Jim?

I read it that way as well.

[Tallstar]

They sort of imply that they may be readying an actual boys toys line related to MOTU- I know it's not specifically stated but did you sort of get that vibe from this Jim?

It does seems that way, but I don't know what to think since Classic Media doesn't have toy rights for MOTU... Unless Mattel is allowing them to develop something. Or it could just mean additional items like bobbleheads that could be sold alongside toys.

EDIT:

Just found this on licensing.biz:

VEGAS 2012: The Preview

Classic Media
Booth 7146

A raft of new and existing brands will make up Classic's presence in Las Vegas.
Where's Waldo? is celebrating its 25th anniversary with new licensees, broader retail presence and several territory launches. It recently launched its first Android app (Gameloft), while a third Apple app and its first Facebook game (both Ludia) are also due. The brand's retail presence will also be expanded to take advantage of the anniversary.
Masters of the Universe, meanwhile, is celebrating its 30th anniversary, and Classic has brought on board several partners to complement Mattel's toy line. Key licensees include DC Comics, Changes, Disguise, New Era, Mill Creek and Funko, with more due to be announced.
The firm also recently acquired Noddy and Olivia from Chorion, and the two pre-school brands should prove a key draw on the booth.
Postman Pat is gearing up for the launch of his first feature film in 2013 - it hits the UK on May 24th 2013), with consumer products due to relaunch. This will include new toys, publishing and fresh packaging.
Other properties on the Classic booth will include Voltron, Santa Claus is Comin' to Town, Casper and Peter Cottontail.

[TrimmTrabb]

It does seems that way, but I don't know what to think since Classic Media doesn't have toy rights for MOTU... Unless Mattel is allowing them to develop something. Or it could just mean additional items like bobbleheads that could be sold alongside toys.

I took "boys' toys aisle" to be more of a metaphorical thing than a literal statement.

[MegaGearMax]

I wish Classic Media would license a MOTU game for XBox Live and PSN. Make a Golden Axe-like game with He-Man, Duncan and Teela versus Evil warrior thugs, stages and bosses. Voltron was lucky to have a Classic Media game, but it happened because of entertainment.

[Crusader]

I took "boys' toys aisle" to be more of a metaphorical thing than a literal statement.

You mean like "bringing MOTU back to the shelves" ?

[wundarwarrior]

I just got a catalog from Journeys and they have Thundercats Chuck Taylors now! They've had DC ones for a while now but these just popped up. I'd love to get some MOTU Chucks and it seems rather possible now. Fingers crossed...