VEGAS 2012: The Preview
A raft of new and existing brands will make up Classic's presence in Las Vegas.
Where's Waldo? is celebrating its 25th anniversary with new licensees, broader retail presence and several territory launches. It recently launched its first Android app (Gameloft), while a third Apple app and its first Facebook game (both Ludia) are also due. The brand's retail presence will also be expanded to take advantage of the anniversary.
Masters of the Universe, meanwhile, is celebrating its 30th anniversary, and Classic has brought on board several partners to complement Mattel's toy line. Key licensees include DC Comics, Changes, Disguise, New Era, Mill Creek and Funko, with more due to be announced.
The firm also recently acquired Noddy and Olivia from Chorion, and the two pre-school brands should prove a key draw on the booth.
Postman Pat is gearing up for the launch of his first feature film in 2013 - it hits the UK on May 24th 2013), with consumer products due to relaunch. This will include new toys, publishing and fresh packaging.
Other properties on the Classic booth will include Voltron, Santa Claus is Comin' to Town, Casper and Peter Cottontail.