Axel Alonso: Marvel NOW! hearkens back to 11 years ago, when Marvel found great success employing a simple formula: great artist plus great writer plus great character plus great story.
Why am I reminded of high school English class and Julius Caesar.
But Marvel does this thing all the time, I think they are just trying to capture the what DC with the publicity. It most likely won't keep readers because the formula above tells you what is the most and least important.