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Thread: DreamWorks acquires Classic Media - What does that mean for MOTUC? [Updated]

  1. #76
    Illumina & Cat please! Darkspecter's Avatar
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    Quote Originally Posted by RockinHard View Post
    TG also shot this notion down after last year's Powercon as well.
    When Dreamworks made the live announcement that they had "exciting plans" for She-Ra, people who were there commented that Scott was in the audience and completely shocked/dumbfounded. He may not know.

    At any rate, it would be killer to have a She-Ra show like the MYP one or the new Thundercats. Both great shows.
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  2. #77
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    Quote Originally Posted by Prahvus View Post
    That's exactly what I first thought !

    And I still believe that a MOTU animated movie, if done properly, would look cooler and would fit better MOTU's fantasy world than a movie with human actors.
    I agree... In animation there aren't limits, I don't want Green Lantern-like movie crap...

  3. #78
    Argenternian heavy-eternium's Avatar
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    Mipcom.

    Jeffrey Katzenberg has good news for fans of Voltron, He-Man, Rocky & Bullwinkle and the dozens of other newly acquired Classic Media characters: DreamWorks Animation has ambitious plans to reinvent just about all of them for TV and/or the bigscreen — similar to what Disney did with Marvel.

    http://www.thewrap.com/jeffrey-katze...an-bullwinkle/
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  4. #79
    Heroic Warrior Lich Leech's Avatar
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    Quote Originally Posted by heavy-eternium View Post
    Mipcom.

    Jeffrey Katzenberg has good news for fans of Voltron, He-Man, Rocky & Bullwinkle and the dozens of other newly acquired Classic Media characters: DreamWorks Animation has ambitious plans to reinvent just about all of them for TV and/or the bigscreen — similar to what Disney did with Marvel.

    http://www.thewrap.com/jeffrey-katze...an-bullwinkle/
    Was just about to post this - exciting news!
    By the ancients!!!


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  5. #80
    Heroic Warrior King Tamusk's Avatar
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    It would be, except Dreamworks television animation is really bad quality.

  6. #81
    Plundor Promoter He-Dad's Avatar
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    Quote Originally Posted by King Tamusk View Post
    It would be, except Dreamworks television animation is really bad quality.
    The Monsters Vs. Aliens show, Kung Fu Panda, Penguins of Madagascar, and Shrek halloween specials all look awesome. I think some of those properties will really benefit from that level of animation.

  7. #82
    Heroic Warrior Minor's Avatar
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    Quote Originally Posted by heavy-eternium View Post
    Mipcom.

    Jeffrey Katzenberg has good news for fans of Voltron, He-Man, Rocky & Bullwinkle and the dozens of other newly acquired Classic Media characters: DreamWorks Animation has ambitious plans to reinvent just about all of them for TV and/or the bigscreen — similar to what Disney did with Marvel.

    http://www.thewrap.com/jeffrey-katze...an-bullwinkle/
    Any attempt to get this into another media besides comics would be nice. However, I absolutely hate Katzenberg's vision for the future with his crazy ideas on short form content. I think he is completely off the mark on this, and while I would concede that the format would work for some story telling, but I would say it is not the future of television or storytelling as a whole. I like to do the occasional binge watching of shows I absolutely adore and I even find myself from time to time going throw one DVD on the occasional night of the Filmation series.

    That being said, the comic has not really impressed me thus far. I don't have very high expectations, which would generally be good, but I want to fall in love with a new version of MOTU damnit! I don't want them to radically change things, I want them to expand the lore and have some kind of continuity from episode to episode. Similar to how the 200x series was doing.



    Sounds interesting, but who knows. I'm still waiting to for that feature film.

  8. #83
    Council Elder Tallstar's Avatar
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    Quote Originally Posted by heavy-eternium View Post
    Mipcom.

    Jeffrey Katzenberg has good news for fans of Voltron, He-Man, Rocky & Bullwinkle and the dozens of other newly acquired Classic Media characters: DreamWorks Animation has ambitious plans to reinvent just about all of them for TV and/or the bigscreen — similar to what Disney did with Marvel.

    http://www.thewrap.com/jeffrey-katze...an-bullwinkle/


    But hopefully it's not 'She-Ra in a band' type of reinvention.
    "My favorite Harry Potter movie is Troll."

  9. #84
    THEIR KILLIN TEH LIEN !! uaxuctum's Avatar
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    Quote Originally Posted by heavy-eternium View Post
    Mipcom.

    Jeffrey Katzenberg has good news for fans of Voltron, He-Man, Rocky & Bullwinkle and the dozens of other newly acquired Classic Media characters: DreamWorks Animation has ambitious plans to reinvent just about all of them for TV and/or the bigscreen — similar to what Disney did with Marvel.

    http://www.thewrap.com/jeffrey-katze...an-bullwinkle/
    What on Earth are these people (the reporter and the DreamWorks Animation honcho) talking about? DreamWorks can do ABSOLUTELY NOTHING with the Masters of the Universe and Princess of Power brands, nor with any of the Mattel-owned characters (He-Man, Skeletor, She-Ra, Hordak, Man-at-Arms, Teela, Evil-Lyn, Beast Man, Trap-Jaw, Ram Man, Castaspella, Frosta, etc., etc.), without the prior written permission from the brand owner. The purchase of the Filmation library merely means that DreamWorks now owns the copyright to those old '80s cartoons (i.e., the right to collect royalties on their commercial distribution) and the copyrights and trademarks to the Filmation-specific characters and brands (such as Fang Man, Shokoti or BraveStarr). They don't own He-Man nor the Masters of the Universe brand, so they can't release any commercial product featuring the MotU brand nor its main characters without FIRST getting a licensing deal with Mattel AND afterwards getting licensor approval on any new content produced under that license (which means ToyGuru would be the one effectively dictating the creative direction of the whole thing, just like he's done with the MotUC bios, the new MotUC minicomics, and the new DC comics series, so we already have a quite clear picture of what kind of appalling BS his "creative" direction will lead a new cartoon series into).
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  10. #85
    Council Elder Tallstar's Avatar
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    Quote Originally Posted by uaxuctum View Post
    What on Earth are these people (the reporter and the DreamWorks Animation honcho) talking about? DreamWorks can do ABSOLUTELY NOTHING with the Masters of the Universe and Princess of Power brands, nor with any of the Mattel-owned characters (He-Man, Skeletor, She-Ra, Hordak, Man-at-Arms, Teela, Evil-Lyn, Beast Man, Trap-Jaw, Ram Man, Castaspella, Frosta, etc., etc.), without the prior written permission from the brand owner. The purchase of the Filmation library merely means that DreamWorks now owns the copyright to those old '80s cartoons (i.e., the right to collect royalties on their commercial distribution) and the copyrights and trademarks to the Filmation-specific characters and brands (such as Fang Man, Shokoti or BraveStarr). They don't own He-Man nor the Masters of the Universe brand, so they can't release any commercial product featuring the MotU brand nor its main characters without FIRST getting a licensing deal with Mattel AND afterwards getting licensor approval on any new content produced under that license (which means ToyGuru would be the one effectively dictating the creative direction of the whole thing, just like he's done with the MotUC bios, the new MotUC minicomics, and the new DC comics series, so we already have a quite clear picture of what kind of appalling BS his "creative" direction will lead a new cartoon series into).
    Maybe Don Glut gave them permission. j/k
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  11. #86
    Heroic Warrior hlinhk128's Avatar
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    I thought TG mentioned there was a franchise team that handled things like that. Like the situation with the game reveal at SDCC
    Gaping holes in my collection: Regular old Teela, Weapons pack 1, Power & Honour book 1, SDCC artbook (maybe)



  12. #87
    He-Man.org Forum Admin TheShadow's Avatar
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    Quote Originally Posted by uaxuctum View Post
    What on Earth are these people (the reporter and the DreamWorks Animation honcho) talking about? DreamWorks can do ABSOLUTELY NOTHING with the Masters of the Universe and Princess of Power brands, nor with any of the Mattel-owned characters (He-Man, Skeletor, She-Ra, Hordak, Man-at-Arms, Teela, Evil-Lyn, Beast Man, Trap-Jaw, Ram Man, Castaspella, Frosta, etc., etc.), without the prior written permission from the brand owner. The purchase of the Filmation library merely means that DreamWorks now owns the copyright to those old '80s cartoons (i.e., the right to collect royalties on their commercial distribution) and the copyrights and trademarks to the Filmation-specific characters and brands (such as Fang Man, Shokoti or BraveStarr). They don't own He-Man nor the Masters of the Universe brand, so they can't release any commercial product featuring the MotU brand nor its main characters without FIRST getting a licensing deal with Mattel AND afterwards getting licensor approval on any new content produced under that license (which means ToyGuru would be the one effectively dictating the creative direction of the whole thing, just like he's done with the MotUC bios, the new MotUC minicomics, and the new DC comics series, so we already have a quite clear picture of what kind of appalling BS his "creative" direction will lead a new cartoon series into).
    You seem to forget that Mattel does not fully own He-Man, and the rights are even more divergent when it comes to She-Ra. The purchase of Classic Media transferred specific entertainment rights that Filmation held with the two properties, that does not just contain just the ownership of the physical cartoon episodes.

    It will be interesting to see what happens!

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  13. #88
    THEIR KILLIN TEH LIEN !! uaxuctum's Avatar
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    Quote Originally Posted by TheShadow View Post
    You seem to forget that Mattel does not fully own He-Man, and the rights are even more divergent when it comes to She-Ra. The purchase of Classic Media transferred specific entertainment rights that Filmation held with the two properties, that does not just contain just the ownership of the physical cartoon episodes.
    Those entertainment rights pertain only to the already-produced Filmation cartoons. AFAIK, the licensing deal that Filmation had with Mattel expired long ago, so getting the rights to the Filmation library doesn't give DreamWorks any rights to create new media based on Mattel-owned characters and brands. And even if it did, Mattel would still have licensor approval rights to veto any new content if it doesn't meet its current creative direction with the brand (i.e., if it's not the kind of shallow by-the-numbers storylines and shock-value porno-gore tone that TG likes).
    Last edited by uaxuctum; October 11, 2013 at 09:36am. Reason: typo
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  14. #89
    He-Man.org Forum Admin TheShadow's Avatar
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    Quote Originally Posted by uaxuctum View Post
    Those entertainment rights pertain only to the already-produced Filmation cartoons. AFAIK, the licensing deal that Filmation had with Mattel expired long ago, so getting the rights to the Filmation library doesn't give DreamWorks any rights to create new media based on Mattel-owned characters and brands. And even if it did, Mattel would still have licensor approval rights to veto any new content if it doesn't meet its current creative direction with the brand (i.e., if it's not the kind of shallow by-the-numbers storylines and shock-value porno-gore tone that TG likes).

    Back in 2007 we found out:

    Classic MOTU and NA:
    All toy rights for all characters, previously produced or not: Mattel
    All other rights (tv, movie, comics, video games, etc) for all characters: ER (now DreamWorks)

    New MOTU (200X):
    All rights for all characters, previously produced or not: Mattel
    This is for revamped characters with new designs based around the new canon... all characters must be redesigned and reintroduced, with no ties to the retro property.

    POP:
    All rights: mixed ownership between Mattel and ER (now DreamWorks) on various things.
    The new She-Ra toy (the SDCC exclusive) was done with permission from ER (now DreamWorks).

    So, in theory, DreamWorks could possibly produce new material as long as it is based around the designs/look of the Filmation cartoons. But, in all reality,
    the rights for both properties have always been a mess so who knows. Just loving the fact that DreamWorks has He-Man and She-Ra on their radar as viable entities.

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  15. #90
    Gimme Granita! Scorpia's Avatar
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    Yes, it's a positive sign either way. Should Mattel want to create a new animated series, Dreamworks are the natural go-to partners because of their ties to the Filmation series rights (and of course the fact that they have expressed an interest). Should Dreamworks want to seriously pursue producing a cartoon for either He-Man or She-Ra (or both), they have a natural provider of toys to partner with.

    It's a win/win situation, but I hope they complete MOTUC before embarking on a wide-scale new toy/media project.
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  16. #91
    TWIGGET ENTHUSIAST! Swifty's Avatar
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    Quote Originally Posted by uaxuctum View Post
    Those entertainment rights pertain only to the already-produced Filmation cartoons. AFAIK, the licensing deal that Filmation had with Mattel expired long ago, so getting the rights to the Filmation library doesn't give DreamWorks any rights to create new media based on Mattel-owned characters and brands. And even if it did, Mattel would still have licensor approval rights to veto any new content if it doesn't meet its current creative direction with the brand (i.e., if it's not the kind of shallow by-the-numbers storylines and shock-value porno-gore tone that TG likes).
    I'm sure Dreamworks and their lawyers know perfectly well what they can and can not do. Certainly more than any of us do
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  17. #92
    N7 Horde Operative hadley's Avatar
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    Intellectual property law is fascinating... And frightening

    I wonder if Mattel is kicking themselves for completely selling the rights to entertainment based on their characters. It's an even worse situation than Marvel and Spidey / the FF / the X-Men.

  18. #93
    Heroic Warrior Krueger's Avatar
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    But Sony Pictures has a movie in development. How does that work? Or are they just talking about a new cartoon series? This is all quite confusing.

  19. #94
    Heroic Warrior Monteeg's Avatar
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    What about Blackstar ?

  20. #95
    Council Elder Tallstar's Avatar
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    Quote Originally Posted by Krueger View Post
    But Sony Pictures has a movie in development. How does that work? Or are they just talking about a new cartoon series? This is all quite confusing.
    Probably a cartoon series or even online content. Remember, Dreamworks have that deal with Netflix to supply 300 hours worth of programming.
    "My favorite Harry Potter movie is Troll."

  21. #96
    Slave Girl for MOTUC! Jean's Avatar
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    I still wish Mattel had the foresight to purchase the Filmation library when it was up for sale. Then again, with how Mattel seems to ignore He-Man, it may be best if someone else takes a stab at bringing it back into the mainstream, even if Dreamworks decides to apply its formula of goofy looking CGI and designs to it.
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  22. #97
    Heroic Warrior Grimbot's Avatar
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    reinvent
    Ugh... Please, no... just no... no reinvention.

    Unless it's a reinvention in sense of 200x like... otherwsie, NOOOOooo!!!!!!

    Then again, no matter what anyone says, they'll do their thing. *sigh*
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  23. #98
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    Quote Originally Posted by King Tamusk View Post
    It would be, except Dreamworks television animation is really bad quality.
    I don't think the DW stuff is bad quality at all. The Dreamworks Dragons: Riders of Berk is a pretty good show, and it stands quite well next to their theatrical movies.

    Quote Originally Posted by He-Dad View Post
    The Monsters Vs. Aliens show, Kung Fu Panda, Penguins of Madagascar, and Shrek halloween specials all look awesome. I think some of those properties will really benefit from that level of animation.
    I totally agree!

    After the 200X relaunch, the next logical step is CG-Animation right? Ala, Beware the Batman....
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  24. #99
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    With a property whose ownership is that muddled, my claim that this country badly needs copyright reform is strengthened yet again.

    I'm going to be cautiously optimistic about this "reinvention". I think you could do a lot of good reinterpreting these characters-- or theoretically, you might not. For example, yesterday I read the recent DC comics trade paperback of MOTU. Aside from Adam's design, I largely thought it was kind of dreadful. On the other hand, you could really create an interesting and in-depth television show out of the MOTU and POP properties by looking into the history of the characters and setting- really cool things could come out of it!

    What worries me is this fellow's interest in "short form" entertainment. I can never stand to watch five minute episodes of anything. I think that serious plots require at least a good twenty minutes, and shorts are really only good for mindless fight scenes or absurd comedies. Naturally, I might be proven wrong, but a half hour show would be much better in my mind than shorts.

    I would prefer traditional animation to CG though. Personal preference.

  25. #100
    Historian of Eternia LORD FALLEN ELDOR's Avatar
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    Always talk of live action or new Animation, but nothing ever materializes. I'm still astonished we have the DC comics...

    What would be the most immediately marketable would be Mini Masters meets Skylanders and a healthy dose of Sword Art Online. it would be bold, bright, colorful, humorous heartfelt and action packed!




    Quote Originally Posted by Adekis View Post
    With a property whose ownership is that muddled, my claim that this country badly needs copyright reform is strengthened yet again.
    AMEN!
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