MATTY IS NOW SWEETENING THE DEAL!:
Per the updated page....
As if the fact it’s Castle Grayskull® isn’t enough, we’re sweetening the offer with a deal even Skeletor® couldn’t resist… if we meet the 11/12/12 minimum production goal date and production moves forward, every pre-order placed between 10/16/12 and 1/3/13 will include a first-ever exclusive Masters of the Universe® Classics cross-sell poster!
Here is the link:
Admittedly, I think a poster is kind of a weak promo when you're dealing with a $250+ item, but anything helps I suppose!