January 14, 2013, 06:05pm
Marketing Manager at Mattel
Clarification on "older product" sales throughout 2013
Wanted to post up a quick note to clarify and explain sales of older MOTUC product in 2013.
Most older pre 2012 figurss were offered last fall on Cyber Monday. If a figure was not offered during this sale, it pretty much means that figure is long gone (original Teela is a good example of this).
After Cyber Monday's sale we were left with very little stock of some older pre 2012 figures. We have been working with select online retailers (not major brick and morter retailers like WMT, TRU or TGT!) to offer up this product to both make room in our center for upcoming 2013 product and to help spread the word about the MOTUC line. So if you see some select older pre 2012 product up on other collector based websites, this is what it is. I posted this on the Mattycollector forums a few months back, but I want to repost this here to make sure their are no surprises.
As for older product actually on Mattycollector.com, you will see two things:
1: "Evergreen" product like He-Man and Skeletor (who is coming back as soon as our last shipment arrives from Mattel to DR). These will remain on sale until they are gone.
2: Customer service stock of some 2012 figures. Some 2012 figures still have a very small quota of CS left (i.e. Horde Prime and Griffin this month). Once they are gone that is likely it. These are not second runs. This is similar to when we sold off the remaining CS stock of the Voltron Lions on Cyber Monday. We don't have EVERY 2012 figure still in stock. In fact, most are gone for good (like Fisto and Sorceress). But their are a few figures we have a very small quota of and these will pop up throughout 2013 until they are gone.
I hope this helps clarify what you will see in terms of older figures. And of course you will still see new figures each month in or around the 15th. No figures in 2013 (or 2012) will go into a second run, so this is it boys and girls.
And to further clarify why we don't do second runs anymore. Yes we do see demand online for some older figures. But after 2 years of running second runs and not a single figure outside of He-Man (and to some extent Skeletor) performing at the level we needed, the online "demand" just has not panned out to actual sales. While there are some very vocal fans asking for second runs of older figures, we gave this a shot and it just isn't feasible in the real world outside of message boards (where a few people can be loud but not as numerious in real life as customers)
I hope that clarifies. So far we are off to a great start in 2013. Netossa comes up tomorrow with Ram Mana nd Jitsu following close behind in Feb.
And don't forget our collector night at NYTF on Feb 10th from 3-6. We'll have some awesome surprises and a live Q & A (which means no Feb 15th session online BTW of Ask Matty).
See you all on the boards!
Last edited by Toyguru; January 14, 2013 at 06:11pm.