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  1. #1
    Shivering Isles resident diosoth's Avatar
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    Hasbro 4th quarter losses, layoff planned

    http://bostonglobe.com/business/2013...DrM/story.html

    I'm not surprised. Brian Goldner is an idiot and the company has been faltering under his "leadership". They killed off GI Joe, sold Transformers to the worst film director out there and despite those movies somehow being successful, Hasbro gets so little from them with Bay, Murphy, etc pocketing most of that money. The films made 3 bil worldwide and Hasbro is still in trouble? MLP is a runaway success of a show but hasbro barely cared to make toys based on that cartoon and only got around to it 2 years after the show began, which really hurt the toy sales. "Pink sells" is all this company can see for lines aimed at girls, but it's not true. Marvel is barely doing well thanks to movie lines piling up in stores, Star wars is really only kept alive thanks to SW fans and face it, the company hasn't had a new IP in almost 20 years. The best they've done lately is dig up a couple of old, forgotten brands. Transformers isn't what it was and they're actually getting their butts handed to them by 3rd party companies. They lost money on the Battleship film, and they keep driving their old customers away with their "the fans don't matter" attitude(see my sig).

    Bad 4th quarter? 2012 was actually a really lousy year for Hasbro seeing as their 1st and 2nd quarters were also poor. The 3rd was their only positive for the year. At the rate they're going the company might end up in bad trouble- I wouldn't be surprised to see a lot of their acquired companies get sold off to competitors this year and brands scaled back big time.

    Meanwhile, Mattel is on top thanks to Monster High.

  2. #2
    Heroic Warrior eurorko's Avatar
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    I'm not surprised either. It is so disappointing since they have so many great brands. I agree with everything you said. They make way too many variants of characters in both their boy and girl lines. When will companies learn that not all kids want 50 different versions of Iron Man or Pinkie Pie. I'm sure parents don't want to spend their hard earned money on duplicates. I do think that if done right Jem could be some major competition for Monster High, but seeing as how these other properties have been handled I doubt it.

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    Master of Dreams Sandman's Avatar
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    It's unfortunate that the american toy climate is so hostile right now. Hasbro are the only large company producing boy's toys of any quality, and even with Star Wars they're doing badly. Mattel has surrendered the boy's department due to unprofitability, and everyone else is minor. The age of action figures truly is past...

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    Super Powered Mod! markatisu's Avatar
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    Quote Originally Posted by Sandman View Post
    It's unfortunate that the american toy climate is so hostile right now. Hasbro are the only large company producing boy's toys of any quality, and even with Star Wars they're doing badly. Mattel has surrendered the boy's department due to unprofitability, and everyone else is minor. The age of action figures truly is past...
    Mattel surrendered the retail market for boys toys but they still make them. They just up on MattyCollector where Mattel has to pay NOTHING to retail partners thus = higher profit margin. So in a sense Mattel realized the pattern of the industry and adapted, Hasbro has not.

    I am not surprised in the least, I have given up 95% of my Hasbro lines. I get the occasional Clone Wars figure but that is it. Transformers by third parties are so amazing in quality and design its almost a farce to buy the "real" thing.

    Add into that the failure of Battleship and the DOA GI Joe movie line due to the movies delay and its a recipe for disaster
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    Master of Dreams Sandman's Avatar
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    Quote Originally Posted by markatisu View Post
    Mattel surrendered the retail market for boys toys but they still make them. They just up on MattyCollector where Mattel has to pay NOTHING to retail partners thus = higher profit margin. So in a sense Mattel realized the pattern of the industry and adapted, Hasbro has not.
    MOTU Classics might as well not exist in the mind of the general populace, since they are only marketed online, not advertised anywhere, and are extremely overpriced for their quality. The line has no discernable impact on the toy market of the US, much less the world, and even less impact on Mattel's revenues. Every other line on Mattycollector has been a huge flop. While I will agree that the US retail system is crazy and that online distribution is the way to go, Mattel still isn't making any boy's toys worth mentioning.

  6. #6
    plastic vice Phil.Pastel's Avatar
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    It is a tough business right now. It saddens me to see that Thundercats did so poorly. The cartoon was excellent and the toys are good (if not great). The 4" inch figures are only $4 at Five Below and they aren't moving
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    Super Powered Mod! markatisu's Avatar
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    Quote Originally Posted by Sandman View Post
    MOTU Classics might as well not exist in the mind of the general populace, since they are only marketed online, not advertised anywhere, and are extremely overpriced for their quality. The line has no discernable impact on the toy market of the US, much less the world, and even less impact on Mattel's revenues. Every other line on Mattycollector has been a huge flop. While I will agree that the US retail system is crazy and that online distribution is the way to go, Mattel still isn't making any boy's toys worth mentioning.
    We will have to agree to disagree, I actually run a retail store so I see a few things the general population does not in terms of profit margins and revenue Going online does a huge impact on your bottom line whether you see it, its there

    Its one of the reasons Hasbro is getting more legal about Transformers (cease and desist, legal challenges, threats), the third party online only companies out of Asia are wiping the floor with them in terms of sales and profit as well as design.

    MattyCollector cuts out the middle man so when a line fails there it hurts far less than in a retail store, if a line dies at Walmart and Target you get hit especially hard in your financials. If it fails online you feel it but its negligible and won't kill the license completely.

    Hasbro has no real online only presence so when GI Joe or Battleship died a horrible retail death it impacted them 100x worse then if it had failed only on hasbrotoyshop.com, it also puts your partnerships with retail at risk if you have too many flops because they won't be as accommodating to secure you shelf space.
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    Heroic Warrior RyDell's Avatar
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    Quote Originally Posted by Sandman View Post
    MOTU Classics might as well not exist in the mind of the general populace, since they are only marketed online, not advertised anywhere, and are extremely overpriced for their quality. The line has no discernable impact on the toy market of the US, much less the world, and even less impact on Mattel's revenues. Every other line on Mattycollector has been a huge flop. While I will agree that the US retail system is crazy and that online distribution is the way to go, Mattel still isn't making any boy's toys worth mentioning.
    I disagree with this. MOTUC has its occasional flop figure, but value wise I think we are getting it good. Marvel select just went up to 25 a pop (the new rhino figure is incredible, I really need to buy him) but those figs don't always come with accessories. 3 3/4 inch figs are now selling for $12 in the US... that's CRAZY. I have 2 sons, and we have more action figures that I can count, so I'm not certain that the boy toy market is dead, it's changing tho. TMNT is king of the action figure toy aisles, and Skylanders is ruling the niche they have created. Boys toys are changing a little, but there is still some great stuff out there!
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    Heroic Warrior sportsandstuff777's Avatar
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    Quote Originally Posted by Sandman View Post
    It's unfortunate that the american toy climate is so hostile right now. Hasbro are the only large company producing boy's toys of any quality, and even with Star Wars they're doing badly. Mattel has surrendered the boy's department due to unprofitability, and everyone else is minor. The age of action figures truly is past...
    Yeah the action figure section at my TRU has gotten smaller
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    plastic vice Phil.Pastel's Avatar
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    Am I the only one wondering if there will be a toyline for Iron Man 3
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  11. #11
    Quester JonWes's Avatar
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    Quote Originally Posted by Phil.Pastel View Post
    Am I the only one wondering if there will be a toyline for Iron Man 3
    Possibly. There are definitely going to be. In several different scales, actually.

  12. #12
    plastic vice Phil.Pastel's Avatar
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    The problem is these superhero movie lines. My area is loaded with Thor, Iron Man 2, and Captain America. They don't move. And now avengers are starting to sit. the flip and attack's are now starting to hit wholesalers and are an embarrassment. Someone should be fired for that.

    I'm not a big fan of Prime either. I do not like the way they look. Coming out with a Beast Wars type line was a mistake, IMO.
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    Always Hungry.... Megalodon's Avatar
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    Quote Originally Posted by diosoth View Post
    http://bostonglobe.com/business/2013...DrM/story.html

    I'm not surprised. Brian Goldner is an idiot and the company has been faltering under his "leadership". They killed off GI Joe, sold Transformers to the worst film director out there and despite those movies somehow being successful, Hasbro gets so little from them with Bay, Murphy, etc pocketing most of that money. The films made 3 bil worldwide and Hasbro is still in trouble? MLP is a runaway success of a show but hasbro barely cared to make toys based on that cartoon and only got around to it 2 years after the show began, which really hurt the toy sales. "Pink sells" is all this company can see for lines aimed at girls, but it's not true. Marvel is barely doing well thanks to movie lines piling up in stores, Star wars is really only kept alive thanks to SW fans and face it, the company hasn't had a new IP in almost 20 years. The best they've done lately is dig up a couple of old, forgotten brands. Transformers isn't what it was and they're actually getting their butts handed to them by 3rd party companies. They lost money on the Battleship film, and they keep driving their old customers away with their "the fans don't matter" attitude(see my sig).

    Bad 4th quarter? 2012 was actually a really lousy year for Hasbro seeing as their 1st and 2nd quarters were also poor. The 3rd was their only positive for the year. At the rate they're going the company might end up in bad trouble- I wouldn't be surprised to see a lot of their acquired companies get sold off to competitors this year and brands scaled back big time.

    Meanwhile, Mattel is on top thanks to Monster High.
    Isn't it funny that just because Hasbro had a bad quarter now all of a sudden Mattel is "perfect".... Rather one sided now yes?

    And I LOVE how people keep bashing other companies and Mattel is great in their eyes you think they were working for Mattel or getting a kickback from them...I get they forgot about all of the problems DR had.....(Is still having)
    Last edited by Megalodon; January 27, 2013 at 02:20pm.

  14. #14
    plastic vice Phil.Pastel's Avatar
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    I don't think a lot of lines are doing well right now. Halo figures are becoming increasingly hard to find around here. All you ever see is little miscellanous junk similar to Kreo's.

    I'm afraid in a few years there won't be any more action figures. There will only be little miniatures and other garbage that looks like it came out of a bubble gum machine. I'm not worried about it though. I plan to make to make more money in the future and give up figures for more exciting hobbies. Plus, there is more than 30 years of figures in the rear view mirror. You can always just collect older toys - of which there is too much for any one person to ever get them all.
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    As a TF collector, I've been put off by the fact Hasbro has been making smaller figures (for their respective size classes) with fewer paint aps, all while asking higher prices. These factors have me being more selective with my purchases. The TF Prime animation has been great, and the toyline as a whole has been decent. Although something I've noticed over the past couple years is that the level of quality control has been creeping ever downwards. In fact, I've had many more issues with Hasbro TFs than I've ever had with MOTUC. I returned 2 TF Prime Rumbles on 2 separate occassions due to QC issues on the head (a bunch of glue on one; a broken 'antennae' on the other). Even when I found a 3rd Rumble for $7 at a discount store, I just decided to leave it be. Not an isolated issue for me.

    All that said, I'll keep buying TFs as long as Hasbro and TakTom keep making cool figures. The only thing that would cause me to consider swearing off them completely is if they become too heavy-handed with the 3rd party companies. Peaceful coexistence is the way to go.
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    Heroic Warrior Krueger's Avatar
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    Kids nowadays are more interested in putting on a condom than an Optimus Prime voice-changer helmet. Sorry, had to say it. Its true, though, how early are kids expected to grow out of playing with toys now? Eight, nine? Everyone is in such a rush to be an adult today.

  17. #17
    Heroic Warrior Dr Kain's Avatar
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    Quote Originally Posted by Krueger View Post
    Kids nowadays are more interested in putting on a condom than an Optimus Prime voice-changer helmet. Sorry, had to say it. Its true, though, how early are kids expected to grow out of playing with toys now? Eight, nine? Everyone is in such a rush to be an adult today.
    Oh you should hear the things coming out of the mouths of freaking Kindergartners these days. In one of the classes I was subbing for one of them came up to me and said, "Mr Teacher, she told me to **** off and called me a ****."

    One of those rhymes with luck and the other rhymes with nut.

    I could not believe it when they are only 5. FIVE!!!
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    Heroic Master of 200X MegaGearMax's Avatar
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    Quote Originally Posted by Krueger View Post
    Kids nowadays are more interested in putting on a condom than an Optimus Prime voice-changer helmet. Sorry, had to say it. Its true, though, how early are kids expected to grow out of playing with toys now? Eight, nine? Everyone is in such a rush to be an adult today.
    I think it's more like video games, such as Skylanders and Pokemon. Kids don't need physical toys when their figures are in video game systems.

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  19. #19
    Heroic Warrior gbagok's Avatar
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    The only two hasbro lines that hold any appeal for me are Star Wars and GI Joe, and I didn't stick with GI Joe because they didn't retain the classic character designs just as they got to some of my favorites (Serpentor and Dr. Mindbender). And some cool things like Destro as an Iron Granadier didn't come with his classic vehicle. It's kind of a drag being a fan of the old GI Joe cartoon as no media tie-in has ever appealed to me since with that brand, not even the DIC show. By the time they added the movie line, I was off my nostalgia kick and I don't think I needed to be if they'd kept with the classic designs. In that sense I can actually understand the position of vintage purists with MOTUC. While not all of the originals look worthy to me, I understand not wanting to see radical changes if that's the particular angle of your nostalgia. So for me, if they suddenly picked back up with the 25th Anniversary model, I might come back.

    For Star Wars though I was never turned off by the direction of the toys, in fact I like new characters plenty. I just never was a completist with that line. I am not a fan of droids, troopers, or endless variants. I love Sith characters, really love tracking down all the Darths, but I'm not one who'll buy every Maul and Vader I see, and I don't buy vehicles or beasts or anything so if they depended on that then I was never their ideal customer. While they must be licking their lips at the promise of new Star Wars movies now, I wonder why the Clone Wars TV show hasn't helped them out more. Too rooted in the vehicles and iconography of the prequels (and the lamest movie in the franchise even)? Maybe an overhaul of new designs and armies as would--I hope--come with a new trilogy will make the difference? That is my hope anyway. I can't imagine someone other than Hasbro making Star Wars toys--don't want to see how badly another company could bungle it frankly. Because if Star Wars can't make it, toys are sunk.

    Beyond that they don't have any lines I care about. I'm not a Transformers fan, and I'm sorry to hear of the problems.
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  20. #20
    plastic vice Phil.Pastel's Avatar
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    Does anybody know if the Hobbit figures are selling? My Kmart got in a million of them. I don't think they are moving, particularly for a new line.
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  21. #21
    Master of Dreams Sandman's Avatar
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    Quote Originally Posted by gbagok View Post
    For Star Wars though I was never turned off by the direction of the toys, in fact I like new characters plenty.
    I agree with you totally here. I will say though, the Vintage Collection versions of characters make pretty much everything that came before obsolete, which feels nice. I don't even have to think about collecting older lines anymore, because every major character is done a lot better in this line. I'm not sure what's replacing it now, though. Hopefully it will have the same attitude of making the "ultimate" version of each character.

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