Well, everyone has a different idea of how much something should cost. All I know is what I can put together from facts about making toys:
- Sculpting costs money
- Painting costs money
- MOLDS, oh god yes, costs money. So much money. You make a mold you USE it. Tell me how often they'll be using the Grayskull mold again?
- Each part is more plastic and more money.
So you have a fully painted playset (I'm sure we can go look into other playsets from the past and present and see how much paint was involved, and how many stickers instead) with separate floors, items, doors, what have you. Molds have to be built for those items, and said molds probably won't be used that often - so WHOO BOY you're losing a lot of money there. You ever wonder why so many toylines have so many repaints or reuse of parts? USE THOSE MOLDS FOLKS. They cost ya, and you wana make the most of them. They're making these castles to preorder, and they're not even sure if they'll have any left over for day-of-sale.
I'm not saying I have any inside info, nor do I work in the business. I can't tell you these things for certain, but information that has been out there seems to line up with any toyline you hear about. The constant thing I hear is that molds are expensive you want to reuse them, and honestly I don't see too many playsets with a lot of paint details - just a lot of stickers. So you are welcome to fully expect something entirely different from your near 300 bucks - but I'm just sayin'. There are SO MANY things to consider.