You know, after 18 pages, I had a half dozen things to reply to, but I don't want to be "that guy". So screw it. Here goes.
Holy hell, the these are the same complaints and arguments that have been made for three or four years now.
I don't particularly like Toyguru. Mainly because of his poor PR skills. But he and Mattel have been engaging in these types of tactics for several years now. Of course it's "dirty pool" to push the Filmation sub. If it was really that offensive to people, they would have stopped collecting long ago. Unless this is finally "the straw", please dial it down on the outrage. I'm not thrilled with these tactics, but I understand them. This line is finite. Right now, we are closer to the end than we are the beginning. This always has been a niche line. People need to understand that no amount of new customers or advertising or day of stock was going to provide this line with the kind of mainstream appeal that other properties with accompanying media would enjoy. The fact that it has lasted as long as it has (despite the litany of issues) is a credit to some fantastic work by the 4 Horsemen and some seriously dedicated fans (sometimes to a fault). I don't like these kinds of tactics at all, but I can't necessarily blame Mattel for trying to get while the getting is good.
Can everyone please stop with the entitlement mentality? They sell things and we buy them. This goes for both subscribers and non-subscribers. There is no requirement in either direction for what they "should" make available or what we "need" to buy. Nothing is absolute in this situation (until you subscribe, at which point the only obligations are that you pay for that you agreed to, and they deliver what they promised-no more, no less). Also, subbers need to stuff it with the "tough luck! should have subbed!" garbage. It's not helping anything.
As for the pre-order model, the line would have long been over. With the additional tooling involved with many of these figures, we would have been lucky to have gotten the original 8-back figures. Instead, there have been well over 80 through the beginning of this year, pushing 100 by the end of this year, not counting beasts and giants. Have there been some duds? Of course. However, every figure is someone's favorite character. And I know there are several figures I wasn't interested in initially that I eventually bought and loved. The fact is, a pre-order system would have left this line as a shell of what it would have been. If you feel strongly about not "subsidizing" someone else's favorite character, simply don't subscribe.
Full disclosure, I have been a selective buyer until this year. In essence, I still am, just with a subscription. This go-round, I crunched some numbers and rolled the dice that I would be able to break even on the figures I chose to sell. I knew Ram-Man would be a hot commodity (and honestly, I bit on the notion that subbing could help ensure he would get made). As would Jitsu. As it is, the difference in their BBTS prices and what I paid will essentially erase what I lose on shipping. I made a conscious decision that the money lost on shipping for the figures I re-sell could be recouped by selling the more sought-after of those I don't want. And Fang-Man was always going to be a 'sell' for me. The only change is that he will likely help me re-coup any losses I may take if I decide to sell the FFM (who I am actually leaning towards holding on to). This is also the risk/reward you have with this type of setup. I bought the Transformers BotCon convention set for a few years running. Some of those sets don't hold their initial value. The "Shattered Glass" set, however, is going for right around $1500 on eBay.