Financial security in a time when action figures as a whole aren't doing as well as they used to, and with one aimed at adult collectors. Fact is adults are much more picky then children are (oddly the adults can act like children when they don't get there way but another issue). How many fans didn't buy Frosta simply because she was grey not white? many have said as much, yes there was the forearm thing and some didn't like her face but the biggest complaint was the colors they used. You think children would have cared as much? Granted their complaint might have been she's a girl but that's about it. Kids probably would have been more into characters like Cy-chop but must of us as adults think he isn't that cool (well maybe if his hands were smaller).
They also have to deal with all these factions of collectors who sound really loud but when it comes time don't show up, or again complain things don't look the way they wanted them to. Count Marzo is too anime looking for the rest of the line, if he was less detailed I would have picked him up, the faceless one has a face, Leisure Suit Randor doesn't have his hone... I mean he's too plain.
I would be curious if the line would have done better if it was advertised more thoroughly, and production numbers would have gone up instead of down.