An interesting idea, if they can ever get interest from retailers.
Problem with Valiant, it's not a known company. Stockholders forced Shooter out of the company early on(face it, Jim Shooter was nothing but a whipping boy for much of the comic industry), and ended up tanking it. They sold to a video game company for cheap, which barely used the stock Valiant stuff and made their own reboot. then Acclaim folded and sold off Valiant for pennies on the dollar, minus what Gold Key got back- which without those characters the rest of it wasn't worth much.
And even then... people recognize Turok for his video game(of which is Gold Key now) and Shadow Man is known for his video game. Making toys of the current Valiant books, with no toys of the video game versions or even classic 90s Valiant versions, seems almost like retail suicide. I know people want the Shadow Man N64 game on the virtual download networks(rather see the superior PC version on Steam or something, the N64 version was decent but not even close), but I never hear anyone talking about the comics that came before it. I think if it hadn't been for Acclaim, Valiant would have rotted away, and some of the companies best games(or rather, the games they published which were any good) were the Valiant licenses.