Until it's gone in seconds. Mark my words unless it lasts any decent amount of time people are going to do what they did the first time all over again. It's nice that we're getting a heads up, but since they plan to ration him out through out the year you just know that a SUPER small quota is going up.
Not to mention the limit is now 4 which tells you that they're trying to slow the sale down since they know many won't be up. Prepare for a bloodbath, both during the sale and after!