1986 Milling & Baking News
Wonder bread offers trading cards
St. Louis, Aug. 25 - Continental Baking Co. in conjunction with Mattel Toys, is offering free "Masters of the Universe" collector trading cards inside specially marked packages of Wonder bread beginning Sept. The 'Masters of the Universe' characters and TV show are extremely popular with kids today." said Sandra P. Young, product manager, Continental Baking. "We think children will be excited about the cards and will want to trade with their friends to collect all 15."
The promotion is being supported by newspaper advertising in Sunday comics sections and includes a 15 cent-off coupon for Wonder Bread. In-store display materials include pole-toppers, animations, shelf talkers and toy action figures