Well, let's see.
1.) Hoverboard Scandal. I cannot post links to other websites without getting into trouble, but you can Google that one if you want to see a real in-depth look at full blown chicanery from a company toward customers, and the justifiable anger that came in response.
2.) Castle Grayscandal. There is a reason why many people are dumping the set, due to false pretenses used to originally sell the item. I suggest you use Google to see the massive cardboard schematic used to hook people into pre-orders. Juxtapose that schematic to the actual set, et voila, it's a classic case of bait and switch.
3.) Dis-allowance of ability to purchase Clamp Champ, Fang Man and Sea Hawk all indicate the flowing spite that Mattel has toward customers for not doing as they are told to (buy a subscription).
4.) Mattel listed various figures as "SOLD OUT" when they were never sold out. A textbook case of this is the SDCC Vykron, listed as "SOLD OUT" on their website, yet he is popping up at Big Lots stores Nationwide. Same applies to the Molarr set. Oops, looks like my point about False Statements is vindicated again. If they lied about Vykron being "SOLD OUT," they could have just as easily been lying to us about Clawful, Leech and Man-E-Faces being sold out. I don't buy the "second run overstock" one bit, given that if they lie about one figure's stock, they could just as easily be lying about others.
5.) This latest move with Two Bad is a strong-arm move that could also be construed as a Scare Tactic. The message being conveyed here is, "Do as I say, or you won't be allowed to have what you want." In business relationships with customers, this is hardly the recipe for success for the company. In fact, if the line dies completely, it is BECAUSE of behaviors like this. People have neither the patience nor the interest in being bullied by a company in to doing it's bidding, so again, if the line dies, it's because of negative behavior like this. The Clamp Champ scandal almost reaked of retaliation toward fans for simply not doing what they were told to do. Two Bad isn't much different in terms of this.
6.) The foisting and coercing of the Foe Men and Karatti onto people's credit cards sent a considerable number of subscribers running for the hills. To make it mandatory that people buy these kinds of unwanted figures is inexcusable. I won't even bother discussing the mandatory purchase of the Star Sisters and Dactus, as they seem equally disliked by the majority of the fans.
7.) Open and honest policy is disallowed by Mattel. Like I said, if anyone pushing the subscription (even people on this very site) want people to fully get on board with the subscription service and stay on board, then why not allow us to know the 12 name line-up for the year? Other toy companies show their fans what to expect, so why cannot Mattel do the same? Oh, that's right. Because fans have to be baited into buying the first few "wanted" figures so that the mouse trap can close on their wallets, and then they will be forced to buy things they don't want or have the need for. Isn't this wonderful?
I would write more, but I have a few things to take care of.