Mattel has been kind enough to answer fan questions on the News page of Mattycollector.com!
We see a lot of the same questions pop up on Facebook and the FanForums, and we thought it might be helpful if we answered some of themhere. Please know that for business reasons, we can't go into greatdetail on a lot of things, but we'll tell you as much as we can.
Q. Why do things sell out so fast and why don't you make more?
A.The line is clearly picking up more and more fans as we go along. Thisis good news-bad news for fans, because when the line does better itgives Mattel more incentive to keep it going, but things do sell outfaster, making them harder to get.
Production numbers will increase, but it can't happen overnight as raw materials are purchased monthsbefore a figure goes on sale. Adding figures to an existing factoryorder just isn't cost-effective as it would cost us more per figurethan we actually sell them for. For other first-time out items, likethe stands or dioramas, there's just no way to know how many will selluntil we offer them.
We promise you, the Matty team is very aware of everyone'sfrustration. You wouldn't think making toys and selling them on awebsite would be such a complicated business, but it would blow yourmind to see the inner workings.
But here's the good news: MOTUC figures are not a one-time deal! Ifyou missed a figure you really wanted, be patient because we oftenre-release products. We do a second run so everyone has a chance tocomplete their collections.
Q. Why can't you do pre-orders?
A. We know this issomething fans ask for and we do hear you. It's just not logisticallypossible for a variety of reasons that we, unfortunately, can't go intowith the public. What we do offer is the Club Eternia™ subscriptionprogram that basically lets you "pre-order" a year's worth of figures,although you are only charged when they actually ship to you. Whilethis option doesn't work for all fans, it's the only "pre-order" optionwe can offer.
Q. Why is there only one sale per month?
A. Thereare a couple of reasons why we have one on-sale date per month. First,we want our customers to save on shipping, which the single sale daymodel accomplishes. As we mentioned below , this is especiallyappreciated by our international fans. Second, because many productssell out quickly, a set sale day is the best option for giving allcustomers a chance at the products they want. We're sorry, but for theforeseeable future, we won't be doing multiple on-sale dates.
Q. Why don't you reduce the 10 per order purchase limit?
A.A lot of fans are asking specifically about the 10 per order limit.First, a little history. Back when we first started the line, the limitwas only four. This was loudly rejected by fans as not being enough, sowe increased it to ten. This was an especially good way to help ourinternational fans who could combine orders and save on shipping (whichis HUGE for them).
After we made the change, we kept an eye on orders to see how manyfigures people were actually ordering and very few customers wereordering more than three or four. Then, after our Moss Man® sale, ToyGuru personally went through every order and, once again, VERY fewcustomers ordered ten - in fact, there are only a small percentage oforders that are for even more then four figures.
We know people are seeing a lot of figures on the secondary market.We honestly have nothing to do with this market (believe us, no onehere is getting a cut), but we think it's probably people who boughtmultiple Club Eternia™ subscriptions when they were on sale back in thesummer of 2009. The subscriptions were open for three weeks and anyonecould buy as many as they needed or wanted. It's likely some fansbought subscriptions for the sole purpose of reselling them, which theyhave every right to do and we have no control over.
We will increase production as demand continues to go up, and MossMan®, along with other quick sell-out figures, will be back in time.For those customers who want their figures guaranteed with no wait andno hassle, we hope you'll take advantage of the subscription when itgoes on sale again this July.
And speaking of the subscription…
Q. What's the story on the 2011 Club Eternia™ subscription?
A.The basic structure will remain the same for 2011 as it was for 2010.Although you commit to a full year of figures when you purchase thesubscription, you are only charged for them when they are actuallyshipped to you. For 2011, we are continuing to offer one type ofsubscription (sorry, tiers are just not logistically possible for us),which will be the fan-requested "all-in" model that includes one ofevery product, including quarterly figures and "oversized" figures.
We're still working out the details, but the tentative plan for 2011 is to have the following:
- 12 Monthly figures
- 4 Quarterly figures
- 4 Oversized figures ($30 - $60 each)
- 1 Subscription-exclusive figure (similar to Wun-Dar™)
Please note that before you purchase the 2011 subscription, we willtell you exactly how many of each figure and at what price they'll be.We won't reveal the figure names, but we will tell you how many at eachprice point so you'll know the total purchase commitment amount, notincluding shipping (although you aren't billed until the figures areshipped).
This year, there's another great benefit… in addition to beingguaranteed to get every figure, we're also processing subscriptionorders two business days before the sale, so subscribers get theirfigures shipped before everyone else!
The 2011 subscription will be available starting July 21, 2010(preview night at San Diego Comic-Con), and you'll be able to purchaseas many subscriptions as you like. If you want to be reminded, sign up for email or follow us on Twitter.
Q. What about the 2002 line?
A. The Masters of theUniverse® Classics line is all about looking at the vintage style firstand sprinkling any other needed elements to create a cohesive line forMOTU, Princess of Power™ and New Adventures. As for the 2002 line, thatline and interpretation of the MOTU world is retired. Yes, there aremany fans who prefer it to the "classic" interpretation of MOTU in thecurrent line, and that's cool. We're also huge fans of the 2002hyper-detail version, but there are no plans to produce any furtherfigures based on this stylized interpretation.
That said, there is some good news: if a character was not inthe vintage line, such as Count Marzo™, for example, we may do it inMOTUC as if it had been a figure in the vintage line and we are"updating" it. So, we will include 200X characters from theshow, just not in the hyper-detail interpretation. We'll also look athow a 200X figure might have used shared parts based on what isavailable in the vintage line. We think this will really bring somemagic to these characters when we do get to them in MOTUC!
Q. If we ask for it, will you make it?
A. As muchas we'd like to, we can't produce products based only on fan demand.While we love to listen to fans, there are myriad legal, logistic, andtechnical issues preventing many things fans demand from going forward.As often as we can, though, we certainly will, like we did with theflocking on the ears of Moss Man®, and adding a second highlight colorto the sword of She-Ra™.
Q. Can children play with MOTUC toys?
A. Althoughwe have labeled them "Adult Collector," we still safety test them thesame way we do all of our age 4+ toys. So, yes, children are totallyencouraged to play with MOTUC. But we still don't consider them bathtoys, so Moss Man is not ideal for water play, as some fans have foundout!
See what fans have to say about these answers HERE!