Classic Media is partnering with Mattel to roll out a new consumer-products program for Masters of the Universe to celebrate the brand's 30th anniversary in 2012.
The new line will encompass apparel (t-shirts, sweatshirts, thermals, track jackets and fashion tops for men, women and kids) and accessories (wristbands, belts and belt buckles, key chains, costume jewelry and more) from Changes, costumes from Disguise and a special 30th Anniversary edition DVD box set from Mill Creek Entertainment. Publishing partners will be announced soon. Plus, the Masters of the Universe Classics toy line from Mattel will continue through 2012.
“Masters of the Universe is an iconic franchise with a legacy that’s deeply rooted in fantastical storytelling which translates naturally to play experiences and products kids of all ages love,” said Michael Riley, VP of franchise development at Mattel. “In 2012 the property celebrates its milestone 30th anniversary allowing us to create a robust synergistic program that offers something for all fans.”
Classic Media is introducing a new Masters of the Universe style guide for the anniversary celebration featuring retro artwork, all-new modern artist renderings, as well as a special 30th Anniversary logo. Classic will also work with Mill Creek Entertainment on the DVD release.
“We’re very excited to be working with the team at Mattel to celebrate this iconic franchise’s 30th anniversary,” said Nicole Blake, executive VP of global marketing and consumer products at Classic Media. “This is the perfect opportunity to re-engage fans with the original series and to introduce Masters of the Universe to the next generation.”
Since the 1982 debut of the Masters of the Universe toy line, there has been a 1983 TV series, a 1987 Warner Bros. film, a 1990 series The New Adventures of He-Man and the 2002 Cartoon Network show He-Man and the Masters of the Universe.
Thanks to He-Fan Tallstar for relaying this news!