Originally Posted by
scott metzger
IMO, if there's anything Mattel has proven in the past decade, it is that they clearly do NOT know what they are doing, at any level. At all. Their SDCC exclusives have been a public relations disaster. Between this and Gleekgate, they've shown the very fans they are suposedly trying to woo that they still haven't got a clue.
Mattel is a mess. MOTU is their property, but I think they have made so many poorly considered decisions over the years that Eternia is in tatters. Selling the entertainment rights for some quick cash was ill-advised and shortsighted, but right now the ridiculous legal tangles we keep hearing about have convinced me there's three fellows in charge of the legal department by the names of Moe, Larry and Curly. Artwork Mattel apparently owns is causing them legal headaches. They had to start a page on facebook because, according to Mattel, there were legal issues preventing them from posting news about Mattel product on the website THEY OWN.
I say this brilliant move is another blunder; it was Mattel who has been talking for a while now about doing a coffee table type book, and only now do they apparently find out they can't, for some mysterious legal reason, produce that in any reasonable form (and, no, this is not a reasonable form).
SDCC exclusives that generate anger rather than excitement. Retail lines that no one can find on the shelves and a website that you need to spend 30-40 minutes on just to order one figure. Product that can't seem to get delivered because of multiple "vendor changes." And some folks wonder why Mattel has such a horrid reputation among the folks who should be its biggest fans.
Some of the folks who posted that it's more fun to collect any line that doesn't have the Mattel label on it have a point. Mattel makes the hobby a chore, and then wonders why their fans get upset and their lines die in the toy aisles.