Retail Ad

Originally Posted by Adam_Prince of Eternia

Masters of the Universe has nothing to do with Toy Story. That Masters of the Universe toys and Toy Story toys may potentially be sold in the same store is a tenuous relationship at best.

It's not tenuous, it's the exact concept. If you consider it tenuous, you've missed the point completely.

Buzz Lightyear is a toy sold in a major toy store. MOTU is going to a major toy store (apparently). It's good because Buzz is a good guy, but Buzz Lightyear in the poster could be replaced with literally any toy sold in a major toy store and the concept would still work fine.

Seriously, how can you not get that? It's such an incredibly simple concept.

Originally Posted by fantombe

It's not tenuous, it's the exact concept. If you consider it tenuous, you've missed the point completely.

Buzz Lightyear is a toy sold in a major toy store. MOTU is going to a major toy store (apparently). It's good because Buzz is a good guy, but Buzz Lightyear in the poster could be replaced with literally any toy sold in a major toy store and the concept would still work fine.

Seriously, how can you not get that? It's such an incredibly simple concept.

ten·u·ous adj. of slight significance; unsubstantial.

The indirect relationship of the merchandise of one property and the merchandise of another by way of shared space in a store is not a significant or substantial relationship between the properties; and since the advertisement relies on the concept that toys are secretly alive, the relationship between the properties needs to be significant or substantial in order to extend the concept from the property that features it to the property that does not.

Originally Posted by Adam_Prince of Eternia

ten·u·ous adj. of slight significance; unsubstantial.

The indirect relationship of the merchandise of one property and the merchandise of another by way of shared space in a store is not a significant or substantial relationship between the properties; and since the advertisement relies on the concept that toys are secretly alive, the relationship between the properties needs to be significant or substantial in order to extend the concept from the property that features it to the property that does not.

OMG! We get it...you don't care for the mock ad and you don't think that it's cleaver. Fine! Just because you aren't amused doesn't mean that it's wrong (unless of course Disney and Pixar's legal departments had an issue with it)!

Obviously there has never been a Toy Story and MOTU crossover and there is no history of Buzz Lightyear ever facing of with Skeletor or anyone else from MOTU. The above mock up ad is just a little satire made by a fan, for the amusement of other fans. If you aren't amused, there is no need to rain on everyone else's parade. Just say that you aren't amused and move on.

Originally Posted by Adam_Prince of Eternia

A toy that has no established relationship to Masters of the Universe; hence, tenuous.

Oh STOP!!

It's hilarious...

The ad isn't "tenuous." The Toy Story line is produced by Mattel... it is another property that Mattel has the license for... TRU has a large area for Toy Story toys in the boys' toys section. It's an ad that not only makes a joke of Skeletor being the toy-store bully, but also creates an interesting cross-promotion. This ad would grab the attention of a Toy Story fan AND/OR a MOTU fan... as well as any parent who grew up in the 80s.

The Optimus Prime one is hysterical... but Hasbro would KILL Mattel on that LOL.

Originally Posted by Adam_Prince of Eternia

The indirect relationship of the merchandise of one property and the merchandise of another by way of shared space in a store is not a significant or substantial relationship between the properties

Er... Actually, in the case of this ad, the shared space is the direct relationship. Skeletor has invaded that shared space.

That's it. Nothing more, nothing less.

Seriously, it's not difficult.

Originally Posted by bcrduke

The Optimus Prime one is hysterical... but Hasbro would KILL Mattel on that LOL.

Where can I see the Optimus Prime one?

***Please no back to back posts.***

Stop splitting hairs over the term tenuous.
Get over it.

Kiss and make up already.

Originally Posted by fantombe

Er... Actually, in the case of this ad, the shared space is the direct relationship. Skeletor has invaded that shared space.

That's it. Nothing more, nothing less.

Seriously, it's not difficult.



Where can I see the Optimus Prime one?

***Please no back to back posts.***

True. Plus, maybe Buzz encounters MOTU figures in ToyStory 3? The green guy looks all MOTU and Mattel makes all the toys in the films.

Buzz vs. Skeletor two pack?

I think GI Joe is next....

4 Days late, but... HA! HA! HA! Optimus Prime got OWNED! That was even better than the Toy Story one!

Those are awesome!

And it's a VERY understandable concept. Skeletor is back in toy aisles... the other lines better run in fear... Easy to grasp the relationship, if you have a sense of humor.

Sallah

Hi guys, here´s an update of the retail ad´s as well as a new one.
I knew it´s vicious but i couldn´t prevent myself..hope you like it













FM

HEHEHEHEHEHEHE!!!!

I like the Optimus one best. Very funny. And I just noticed Skelly's name on the bottom of Buzz's foot. Nice touch.

Loving these! Keep 'em coming!

Sallah

AMAZING!

These are just great. I really like the oil coming out of Prime. Not to mention Buzz's Smashed bubble and face. I can't wait to see more.
JD

LOL

These are great!!!

Now it is time






THE ULTIMATE PLAYGROUND

I think these ads would work a lot better if there was some visual connection between Skeletor and the toys in the picture. Without the text and the MOTU logo the toys could have been killed/hurt by anything. This indeed makes the whole connection a little bit tenuous. Now if you would make some visual connection to Skeletor, for example by putting his sword into Bob's head instead of a generic hammer, you would drive your point across much stronger in my opinion.