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Thread: Mattel no longer owns the rights to MOTU?

  1. #351
    Heroic Warrior Night Stalker's Avatar
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    Quote Originally Posted by OnlyOneSkeletor View Post
    Leaving the door wide open for any other manufacturer, hopefully ...
    The only licensing that Mattel would turn down is one that could either damage the brand, or damage their own revenue stream. So if they kill whatever toylines they produce, they no longer have a revenue stream to protect, so I don't see why they wouldn't license the property to other manufacturers, not unlike when Classics went to S7.

    Personally, I think Mattel's caution in licensing helps the brand. Look at TMNT. You have Neca, Super7 and Playmates all producing toylines that are not so dissimilar to one another, that there has to be some degree of consumer confusion and sales cannibalization afoot. I'm honestly surprised they have Minis, Mega Construx, and World's Smallest going up against their new line of Origins minifigs. Or that Mondo is still churning out Adult Collectible figures this close to Masterverse. That's not like Mattel; that's more of a Hasbro strategy.
    Most wanted Origins figures: Mighty Spector, Fisto's Cousin's Babysitter, and Mer-Man's Seventh Grade Crush.

  2. #352
    Heroic Warrior Mark M's Avatar
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    Quote Originally Posted by Night Stalker View Post
    The only licensing that Mattel would turn down is one that could either damage the brand, or damage their own....
    Hence why Mattel took the icence from Super 7 considering they are putting their product out while Super 7's products have been notorious for poor quality control etc.

  3. #353
    Heroic Warrior Lazer Force Zodac's Avatar
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    i think this explains the confusion the toyguru is having.

    Quote Originally Posted by Adam_Prince of Eternia View Post
    The reason Mattel paid a licensor fee to DreamWorks Animation for each piece of Classics merchandise is for the use of elements unique to the animated series. It is more cost-effective for Mattel to pay the licensor fee whether it is needed or not, then it is for them to pay the intellectual property lawyers to research the ownership of every character and element.
    i just wish people didn't ascribe malice to him when the more reasonable explanation is ignorance. he's not a lawyer. a lot of us aren't. i know people have a bias against him but he gets plenty of views on his videos, he doesn't need to create click-bait or drama for views.
    PoP Figures have to be based on the Vintage toys! This is NOT Filmation's Masters Of The Universe Classics MySpace Custom Blog

  4. #354
    Heroic Warrior King Kahn's Avatar
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    Quote Originally Posted by Mark M View Post
    Hence why Mattel took the icence from Super 7 considering they are putting their product out while Super 7's products have been notorious for poor quality control etc.
    No. They took the license back because they lost the license to do DC merch and needed product/in house brands to help fill that hole.
    cogito ergo doleo

  5. #355
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    Quote Originally Posted by King Kahn View Post
    No. They took the license back because they lost the license to do DC merch and needed product/in house brands to help fill that hole.
    Wasn't DC basically Mattel's only evergreen boys action figure line (so not Hot Wheels)?

  6. #356
    ‹ber Fan Adam_Prince of Eternia's Avatar
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    Quote Originally Posted by King Kahn View Post
    No. They took the license back because they lost the license to do DC merch and needed product/in house brands to help fill that hole.
    It also did not hurt that Super7 increased the value of the brand while they had it. Super7 paid a fee on revenue for the license, and when Mattel saw that number continuing to increase, they decided they wanted it back.

  7. #357
    Heroic Warrior King Kahn's Avatar
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    Quote Originally Posted by Adam_Prince of Eternia View Post
    It also did not hurt that Super7 increased the value of the brand while they had it. Super7 paid a fee on revenue for the license, and when Mattel saw that number continuing to increase, they decided they wanted it back.
    Exactly, Mattel was content to mothball it after Mattycollector collapsed and gave the license to Super7 to 'eek out what products they could sell to the fans'.

    Then Super7 kept cultivating and increasing products and sales which def made mattel happy I am sure while also keeping the brand alive and viable. Mattel essentially had people PAYING them to continue to build the motu brand, it was win/win for them.

    Then Mattel lost DC, which in turn made them contract/shrink, the amount of brands/projects happening outside their company in order to bring it all in house and therefor, more money for Mattel.

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    Quote Originally Posted by BooperScoop View Post
    Wasn't DC basically Mattel's only evergreen boys action figure line (so not Hot Wheels)?
    It was at the very least the most evergreen, non mattel owned brand. Hasbro, being the other big kid on the block had Marvel and they had DC which helped keep them afloat. They used DC across ALL their brands, hell they even crossed it over with MOTU.
    cogito ergo doleo

  8. #358
    Heroic Warrior Stygian360's Avatar
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    Quote Originally Posted by Lazer Force Zodac View Post
    i think this explains the confusion the toyguru is having.

    i just wish people didn't ascribe malice to him when the more reasonable explanation is ignorance. he's not a lawyer. a lot of us aren't. i know people have a bias against him but he gets plenty of views on his videos, he doesn't need to create click-bait or drama for views.
    This is a great point. And some find it convenient to hate him in spite of all he's done for the Masters brand in the modern era. Between his enthusiasm at Mattel in bringing back Masters (as Classics) even if it was only for collectors, and the Horsemen and their passion around making great sculpts for the Classics line, we owe a huge debt of gratitude to Scott for his part in that.

    That said, if he's wrong about the property rights leaving Mattel, perhaps in the future he should be more careful about what he says. Beloved shepherd of Classics or not, wrong information even if it's in the spirit of clicks and views, is irresponsible.
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  9. #359
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    One thing EVERYONE is over looking is that Mattel Licensed the Movie rights to Sony. IF Universal was the Rights holder wouldnt NBC Universal be making the movie? Why would Universal license the property to a rival film studio?

  10. #360
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    Seems to be a lot of experts on this site.

  11. #361
    Heroic Warrior Mark M's Avatar
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    Quote Originally Posted by WalkerBoh View Post
    Seems to be a lot of experts on this site.
    Yes on many subjects.

    Also I highly doubt the novelty items and a few waves of Classics with various quality control issues that Super 7 released really made Mattel realize just wat an amazing money making property MOTU really is.

  12. #362
    Heroic Warrior motogp_fanatic's Avatar
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    Quote Originally Posted by WalkerBoh View Post
    Seems to be a lot of experts on this site.
    And a few who does not bring anything to discussion too.

    I've watched Toyguru videos a while back. I give him the benefit of the doubt, he might come across a credible fact or something while he is in Mattel to conclude on the licence thing.

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  13. #363
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    Quote Originally Posted by Mark M View Post
    Yes on many subjects.

    Also I highly doubt the novelty items and a few waves of Classics with various quality control issues that Super 7 released really made Mattel realize just wat an amazing money making property MOTU really is.
    Still on about S7 I see.

    This forum is like Days of our Lives. You can miss a years worth of episodes and pick it up again without anything having changed.

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    Quote Originally Posted by motogp_fanatic View Post
    And a few who does not bring anything to discussion too.
    Cant compete with all the experts. I know when I am out of my depth.

  14. #364
    Heroic Warrior Mark M's Avatar
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    Quote Originally Posted by motogp_fanatic View Post
    And a few who does not bring anything to discussion too.
    Like only making pointless comments about how ecstatic they are.

  15. #365
    ‹ber Fan Adam_Prince of Eternia's Avatar
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    Quote Originally Posted by tmthor View Post
    One thing EVERYONE is over looking is that Mattel Licensed the Movie rights to Sony. IF Universal was the Rights holder wouldnt NBC Universal be making the movie? Why would Universal license the property to a rival film studio?
    Mattel licensed the right to produce a Masters of the Universe film to Columbia Pictures in 2009, and they have held the license ever since. NBCUniversal Media did not acquire the rights to the He-Man and the Masters of the Universe animated series until 2016.

  16. #366
    Pillar of the Community hadley's Avatar
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    Quote Originally Posted by WalkerBoh View Post
    Still on about S7 I see.

    This forum is like Days of our Lives. You can miss a years worth of episodes and pick it up again without anything having changed.

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    Youíd think S7 invented QC problems by the way some folks carry on.

    And speaking of the experts, I thanked the guy who answered my question about the license fees being paid to classic media before Mattel had rights to classic media characters, but the answer didnít make sense in hindsight... then again Iím not too bright. So if anyone else has insight on that Iíd love to hear it.

  17. #367
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    Quote Originally Posted by hadley View Post
    You’d think S7 invented QC problems by the way some folks carry on.

    And speaking of the experts, I thanked the guy who answered my question about the license fees being paid to classic media before Mattel had rights to classic media characters, but the answer didn’t make sense in hindsight... then again I’m not too bright. So if anyone else has insight on that I’d love to hear it.

    Mattel has always had the rights to make toys based on Filmation MOTU characters, even if certain people didn't understand the process or paperwork it entailed. Some people have to be explained things multiple times from their employers before things 'click,' and in the meantime it's easier to just say certain things are 'off the table.' The important thing is that we eventually got them.

    And while Super7 has a myriad of issues, one thing I can say in their favor is that it didn't take them six years to learn the process of clearing Filmation characters; they had it figured out pretty much from minute one, as would most competent business persons focused on deriving a profit from customer demand.
    Most wanted Origins figures: Mighty Spector, Fisto's Cousin's Babysitter, and Mer-Man's Seventh Grade Crush.

  18. #368
    ‹ber Fan Adam_Prince of Eternia's Avatar
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    Quote Originally Posted by hadley View Post
    Youíd think S7 invented QC problems by the way some folks carry on.

    And speaking of the experts, I thanked the guy who answered my question about the license fees being paid to classic media before Mattel had rights to classic media characters, but the answer didnít make sense in hindsight... then again Iím not too bright. So if anyone else has insight on that Iíd love to hear it.
    Perhaps you should read the post again, because that is not what was stated. Classics was originally limited to characters that had been produced as a vintage toy, because Mattel did not have a licensing agreement with DreamWorks to produce figures of Filmation characters or to use other Filmation elements. Mattel did not start paying licensing fees until that agreement was reached. The only exceptions are Orko and Sorceress, who were created by Filmation, but had a vintage toy. Those characters could be produced as figures without a new licensing agreement, but likely had to be credited on packaging as DreamWorks intellectual property.

  19. #369
    Heroic Warrior Night Stalker's Avatar
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    Mattel was paying Classic Media licensing fees (and vice versa) from day one as part of the informal licensing agreement that exists between rightsholders. The only thing that changed during Classics original run was "Classic Media" became "DreamWorks LLC" and later "DreamWorks Classics". No new licensing agreement was ever drafted, just updated to reflect changes in DBAs.

    Again, Matty Collector was never limited to "just characters that had vintage figures." It was a misunderstanding on the part of someone who should've known better.
    Most wanted Origins figures: Mighty Spector, Fisto's Cousin's Babysitter, and Mer-Man's Seventh Grade Crush.

  20. #370
    Heroic Warrior Pendragon's Avatar
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    Quote Originally Posted by Night Stalker View Post
    Mattel was paying Classic Media licensing fees (and vice versa) from day one as part of the informal licensing agreement that exists between rightsholders. The only thing that changed during Classics original run was "Classic Media" became "DreamWorks LLC" and later "DreamWorks Classics". No new licensing agreement was ever drafted, just updated to reflect changes in DBAs.

    Again, Matty Collector was never limited to "just characters that had vintage figures." It was a misunderstanding on the part of someone who should've known better.
    I thought Mattel was only able to do characters based on their mini comics and original toy looks and any Filmation created character was out of the scope. Are you saying that there was no restrictions at all and it was just a misunderstanding? Interesting.

  21. #371
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    Quote Originally Posted by Pendragon View Post
    I thought Mattel was only able to do characters based on their mini comics and original toy looks and any Filmation created character was out of the scope. Are you saying that there was no restrictions at all and it was just a misunderstanding? Interesting.
    Indeed, that's how it was relayed to me.
    Most wanted Origins figures: Mighty Spector, Fisto's Cousin's Babysitter, and Mer-Man's Seventh Grade Crush.

  22. #372
    ‹ber Fan Adam_Prince of Eternia's Avatar
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    Quote Originally Posted by Pendragon View Post
    I thought Mattel was only able to do characters based on their mini comics and original toy looks and any Filmation created character was out of the scope.
    Correct.




    Quote Originally Posted by Pendragon View Post
    Are you saying that there was no restrictions at all and it was just a misunderstanding? Interesting.
    I would be curious whom relayed that information to him, because all one needs to do is follow the copyright and trademark registrations to see this is not the case.

  23. #373
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    Quote Originally Posted by Adam_Prince of Eternia View Post

    I would be curious whom relayed that information to him, because all one needs to do is follow the copyright and trademark registrations to see this is not the case.

    Once again, you're out of your element.

    You said:

    Classics was originally limited to characters that had been produced as a vintage toy, because Mattel did not have a licensing agreement with DreamWorks to produce figures of Filmation characters or to use other Filmation elements. Mattel did not start paying licensing fees until that agreement was reached.
    Dreamworks didn't enter the picture until 2012, and Classics had been producing Filmation elements/characters for two years previous, which negates your imagined series of events.

    Having read through the actual licensing agreements between the three primary rightsholders, I can attest to the fact that nothing changed between 2009-2016 save for necessary updates regarding DBAs/mergers/acquisitions etc. I'll be happy to check for your initials on the chain of release forms, in order to verify that you've arrived at a different conclusion based on your own professional interpretation of the contracts you read, instead of just erroneously speculating per your routine.

    Obviously I wasn't there when the confusion regarding the manufacturing of Filmation characters was finally cleared up, but when you've heard the same thing from multiple people who actually were involved, one draws his own conclusion.
    Most wanted Origins figures: Mighty Spector, Fisto's Cousin's Babysitter, and Mer-Man's Seventh Grade Crush.

  24. #374
    ‹ber Fan Adam_Prince of Eternia's Avatar
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    Quote Originally Posted by Night Stalker View Post
    Once again, you're out of your element.
    I am a copyright specialist and former rights management coordinator for the largest advertising agency in the world. You are someone who thinks royalties are fees paid to workers and not to rights holders. One of us is out of his element, and it is not me.



    Quote Originally Posted by Night Stalker View Post
    Dreamworks didn't enter the picture until 2012, and Classics had been producing Filmation elements/characters for two years previous, which negates your imagined series of events.
    The first Filmation character produced in Classics was Shadow Weaver in—get this—2012.



    Quote Originally Posted by Night Stalker View Post
    Having read through the actual licensing agreements between the three primary rightsholders, I can attest to the fact that nothing changed between 2009-2016 save for necessary updates regarding DBAs/mergers/acquisitions etc. I'll be happy to check for your initials on the chain of release forms, in order to verify that you've arrived at a different conclusion based on your own professional interpretation of the contracts you read, instead of just erroneously speculating per your routine.
    By all means, produce the release forms, so everyone can see how they supposedly differ from the public registrations.



    Quote Originally Posted by Night Stalker View Post
    Obviously I wasn't there when the confusion regarding the manufacturing of Filmation characters was finally cleared up, but when you've heard the same thing from multiple people who actually were involved, one draws his own conclusion.
    In other words, your position is not based on any evidence you have personally examined, but is a conclusion you have drawn based on hearsay. As someone who has worked with Mattel in the past, and who has close friends who have been employed there for over 20 years, this is not consistent with anything we have seen or heard, nor is it consistent with public disclosures.

  25. #375
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    Is there a definitive list of Filmation characters Mattel can't produce?

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