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  1. #1
    The One He-Man's Avatar
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    Is MOTUís Window Closing?

    I think Mattelís greatest chance to revive Masters of the Universe is with the children of the original fans. We would likely influence our children to be fans, due to our interest and love of Masters of the Universe.

    Many of us that grew up on MOTU are now middle aged. Many of us have children and those children are quickly growing. I have a daughter that will soon be 12. She is already getting a teen mentality. Itís already too late to make her a fan. I have a son that will soon be nine.

    So if Mattel were to make a fan, of MOTU, of my son, something has to happen quickly. If the movie and a new toy line doesnít happen in the next two to three years, it will be too late for him as well.

    To me, if they donít make fans of our children, any future attempts will be total chance. I would think that the odds of reviving Masters of the Universe would be greatly increased with our children.

    And yes, I know that we arenít all in the same boat. Some of us are a little younger, may not be married or even have children yet. But I would be willing to bet that a majority of fans, or former childhood fans, are all around middle age now.

    Thatís also not to say that some of us havenít made fans of our children. Iíve given a few of my loose 200x figures to my son and he occasionally watches the cartoons, but itís not the same as it being all the rage with his peers, as it was with us.

  2. #2
    Heroic Warrior He-bro's Avatar
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    Yes, my kids, are 31, 30, 27, and my baby is 22.

    My Grandkids are 10, 5, 3, and 2 months, so for them it's not too late, but my 10 year old Granddaughter is already out of She-Ra. (I got her lot's of She-Ra classics, and watched the cartoon with her)

  3. #3
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    Quote Originally Posted by He-bro View Post
    Yes, my kids, are 31, 30, 27, and my baby is 22.

    My Grandkids are 10, 5, 3, and 2 months, so for them it's not too late, but my 10 year old Granddaughter is already out of She-Ra. (I got her lot's of She-Ra classics, and watched the cartoon with her)
    Bro how old are you? I seen a video of you once on yoyrmtube. You don't look old.

  4. #4
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    Very interesting, albeit cynical, topic. Random thoughts:

    It's all in Mattel's hands, IMHO. They control the marketing, production, IP, and merch. Their website does't even sell toys directly, nor do they have any cool artwork, stories, interactive games, music, or anything beyond product description (photos and bios). They have been great with selling licenses, though, and we have lots of MOTU/She-Ra stuff today. I guess it's hard to accept that the franchise is a niche. But also understand that "mainstream" using means pleasing everyone who is not you!

    So be careful what you wish for with The Movie. More than likely it will bomb and **** everyone off, like G.I. Joe, or the 1987 movie. The odds that it becomes a TF franchise or successful in all ways like a random Marvel movie are astronomical. Even if it's like a DC movie, it could make money but be seen as being lame with bad execution. So is it really worth it just to get some kiddie toys at Walmart for 3 months? I still remember when The Phantom came and went in 1996- hyped movie which failed to capture the zeitgeist:a quick toy-line and maybe some comics. I believe the IP is still in comic strips in newspapers, however. That appears to be The Phantom's niche- old people who read Sunday funnies. Maybe we should accept what He-Man's niche is and enjoy all the cool products we have. Have faith the IP will target kids within the next 35 years.

    I'd like to see a new line on a marketed cartoon for YA or live action CW-like TV show for teens. Another way is to license a truly awesome multiplayer video game to bring in a HUGE male demographic from kids to adults. Could build off any of these to make retail toys if that is what you want. Keep in mind, it is possible retail goes the way of the dinosaur one day, too. So online shopping may be the only option anyway. But as long as the marketing is good on Amazon and Walmart, it shouldn't be a problem. (BTW, Mattel had acquired a company to make construction sets to compete with Lego. How about Castle Grayskull or Snake Mountain?) MOTU always had a 60-40 magic to tech (fantasy vs sci-fi) ratio; She-Ra was 40-60 due to The Horde and spaceships. Surely if MOTU needs to be all tech like TF it could do there (Jurassic World toys are everywhere, surely MOTU's cybernetic dinosaurs would be much more cool today!)

    MOTU may have to be fundamentally changed to capture the zeitgeist of today's youth. In the 1980s, there was something in the air about power fantasies (see Superman, He-Man, Hulk Hogan/Road Warriors, Mike Tyson, G.I. Joe, Secret Wars comics, etc.). Today's youth still likes fantasy MMORPG but not heavy sword and sorcery. They love Harry Potter wizards but have no idea who Elminster is. They like watching sentient robots but not hard sci-fi novels. They love digital games but board/tabletop RPG games are for adults. They love comedy cartoons but not adventure. They love bad artwork but not realism. They'd rather play Hearthstone than collect Magic cards. They love smart phones but not face to face conversation. Someone in Mattel needs to figure it out and rebrand unless they are fine with the current niche. However if Mattel truly wants to make its own movies or entertainment content, it makes sense to tap into MOTU for so many characters + stories. MOTU could be spun for all ages and demos, but more than likely Mattel will choose ONE for its mainstream project to avoid brand confusion (although there is currently a bunch of different target audiences via its various licenses), so not a Game of Thrones MOTU show along side a Steven Universe animated.

    PS Teddy Ruxpin made a comeback and MOTU did not. This year's holiday toys could have easily been branded into MOTU/She-Ra :https://www.brostrick.com/tech/best-...istmas-season/

  5. #5
    Heroic Warrior IceyCat's Avatar
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    My son is eight and he has loved MOTU since he was about four or five. I cannot remember exactly, but I started him young. I do remember he got his first Transformer at two (Rescue Bots) and He-Man came a bit later. My daughter is five and she is completely in love with He-Man AND She-Ra. My kids have so many toys that we have to rotate them out by interest now and whenever the subject of putting He-Man away for a few weeks (so something else can come up) my daughter has a total melt down.

    We do not watch a lot of TV, but they have seen some of the original MOTU and POP series and some of the 200X. Both kids seem to prefer the originals. We have a ton of the 200X line for them to play with because it is really not safe to allow children to play with the vintage toys (they break down over time). I recently gave my son my Matty Collector Grayskull to play with. I am grateful that we have the originals and 200X line, but it would be nice to have something new.

    I have to say though that I am leery of anything new thanks to what current reboots look like (Thundercats UGH and of course the new She-Ra). I wish people from the 'Old Guard' were in charge of the reboots or had some say. I understand wanting to reboot something to appeal to a new generation, but I think some of these reboots appear to be pretty misguided. My children are completely horrified by the Thundercats reboot and have zero interest in the She-Ra one based on the art alone.

  6. #6
    Heroic Warrior diosoth's Avatar
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    Mattel wasted a MOTU revival years ago. 200X spoiled it at retail and they focused instead on online exclusive sales, which now got handed off to an incompetent outlet making breakable toys and more broken promises because Mattel no longer saw any profit in the brand. That new She-Ra looks awful, either she's flat to appease a certain crowd, or a child hero to mimic anime, but it looks lazy and careless. Michael Bay doing the movie would only serve to keep me away, I hate every movie that loudmouth ego has ever made.

    They killed Monster High by running out of ideas, softening the brand and rebooting it into a thing the fans hated and the new intended audience didn't care for.

    DC has mostly dried up, they've done most of the characters, even the minor ones and really only have movie tie-in stuff with the DC movies not doing the greatest anymore.

    Hot Wheels will endure but they're cheap toys that don't suffer any sales dip.

    I guess Barbie stays strong enough, shame they sabotaged MH to keep Barbie going.

    In the end if they do ever fall, I'd rather they just die and fade. I'd prefer it if they dn't end up a Hasbro brand, because every one of their brands would be killed off silently or changed into pure garbage as has happened with many companies Hasbro absorbed.

  7. #7
    President of Primus Ornclown's Avatar
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    I feel like Mattel is running on fumes right now... they are coasting along with their big one-two-punch, i.e. Barbie and Hot Wheels, but are struggling with lines that should be selling like hotcakes... DC Universe for example.

    Let's face it, MOTUC was aimed squarely at fans of the original toys/cartoons/mini-comics... and boy, did they ever zero in on that nostalgia button! The line has survived since 2008 purely because old-school fans refuse to let it die (and secondary market sellers buy a lot of the more desirable figures), although, with MOTUC "under new management", I feel it's closer now than ever to being finished. (Prices keep going up, while quality, availability, and customer service continues to drop.)

    I would be willing to bet that there will NEVER be another line of MOTU figures as extensive as Classics ever. Period. Why? Because there just won't be the fanbase for it. Once we all start fading away, the next generations of fans will become thinner and thinner. Even if there is new media to promote it, a line like MOTUC is a tall mountain to aspire to beat.
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  8. #8
    The One He-Man's Avatar
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    My son shows interest in Masters of the Universe. But there is nothing to fuel his fire. If a movie would finally come out, and a cartoon would follow, along with a new toy line, I know he would be all about MOTU.

    At this point, I’m beginning to wonder if MOTU is a one hit wonder. Because as of right now, it’s still running on 80s gas, with us original fans. With maybe some exceptions, it’s not younger generations carrying the torch.

    Teenage Mutant Ninja Turtle and Transformers now seem to be generational toys. It seems that they have established the ability to make come backs for new generations. Even G.I. Joe has a couple of movies. But the most popular property of the 80s has yet to do this. And if it doesn’t happen soon, it may never happen. Masters of the Universe could end up being a toy line of the past.

  9. #9
    Heroic Warrior ChipNSC7's Avatar
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    Best figure for kids

    My 4 year old is in MOTU big time right now form me playing DVDís for him. What do yíall think is the best figure for him to play with? As mentioned above vintage break down overtime, are classics and Filmation a little more durable ? I am buying him a combination of vintage, classics and some Filmation.

  10. #10
    Professor SkeleTorbeck Streamside's Avatar
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    Quote Originally Posted by ChipNSC7 View Post
    My 4 year old is in MOTU big time right now form me playing DVDís for him. What do yíall think is the best figure for him to play with? As mentioned above vintage break down overtime, are classics and Filmation a little more durable ? I am buying him a combination of vintage, classics and some Filmation.
    My vintage (1980s) figures are holding up better than my 2000s figures. 2002 Castle grayskull is more durable than 1980s grayskull. Muscle figures have worked well.


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  11. #11
    Heroic Warrior IceyCat's Avatar
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    Quote Originally Posted by ChipNSC7 View Post
    My 4 year old is in MOTU big time right now form me playing DVDís for him. What do yíall think is the best figure for him to play with? As mentioned above vintage break down overtime, are classics and Filmation a little more durable ? I am buying him a combination of vintage, classics and some Filmation.
    Be very careful giving children vintage toys. They break down and can ooze plasticizer which has lead in it. I gave my kiddos the newer 200X MOTU line and Thundercats line to prevent this.

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    Quote Originally Posted by InThe80s View Post
    I respectfully disagree with this statement. The people attacking She-Ra on different social media sites are not MOTU / PoP fans. They are reactionaries in a larger cultural war between SJW's (Social Justice Warriors / 3rd wave feminism) and more conservative elements in society. The sustained nastiness is a spillover of what happened after GamerGate. Even since GamerGate these reactionaries have been invading other Fandoms to continue to push their agenda. Affected Fandoms include Ghostbusters, Wonder Woman, Star Wars, Kim Possible, and now She-Ra /PoP. A property like PoP was bound to attract the ire of the GamerGate crowd most of whom are in their 20s or 30s. These people are not PoP fans through, She-Ra was before their time. They are only using She-Ra to continue the GamerGate narrative that SJWs are ruining popular culture.
    I disagree. I have been a MOTU and POP fan since I was six or seven and I dislike the designs of the new She-Ra and I am not a 'reactionary.' I didn't like the new Star Wars movies because they were trash. I cannot speak on Ghostbusters because they turned me off with all of the finger pointing and nastiness even before I could see the movie. I will be honest though and say that based on the trailers alone I pretty much was going to skip it. I love Wonder Woman and the only back lash I saw from that was Muslim countries who refused to allow it to air because Gal is Israeli. Oh and the third wave feminists who said they were going to boycott it because she shaved her pits.

  12. #12
    Heroic Warrior InThe80s's Avatar
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    The people attacking She-Ra on different social media sites are not MOTU / PoP fans.
    Quote Originally Posted by IceyCat View Post
    I disagree. I have been a MOTU and POP fan since I was six or seven and I dislike the designs of the new She-Ra and I am not a 'reactionary.' I didn't like the new Star Wars movies because they were trash. I cannot speak on Ghostbusters because they turned me off with all of the finger pointing and nastiness even before I could see the movie. I will be honest though and say that based on the trailers alone I pretty much was going to skip it. I love Wonder Woman and the only back lash I saw from that was Muslim countries who refused to allow it to air because Gal is Israeli. Oh and the third wave feminists who said they were going to boycott it because she shaved her pits.
    I am referring to all the attacks and negativity on other social media sites NOT the regular posters on He-Man.org.

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    Heroic Warrior IceyCat's Avatar
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    Gotcha Yeah I do NOT do Twitter. I do lurk though from time to time.

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    skeletor marathon skelethon's Avatar
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    Has there been any word out of Mattel, a hint or whisper, that Masters of the Universe could return in the form of a child-oriented line? Something for five-year-olds? The collector focused stuff is great for us middle-aged men, but I've got a little boy now and it seems a shame that there's no He-Man on the toy isle shelves for him.

    Is it even feasible anymore? I wonder what the original toys would cost at retail if produced today?

  15. #15
    Pillar of the Community hadley's Avatar
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    Is MOTUís Window Closing?

    Iím not saying this to be provocative or incendiary, but I think the window has closed, and itís been slammed shut again and again by the fandom. If something doesnít fit exactly what certain subsets if the fandom want, they shout it down in the meanest of ways. Just look at the reaction to the new She-Ra. These people canít just say ďnot for me, but I hope it catches on!Ē Or ďI donít have children so I donít get it, but Iím excited to see MOTU/POP alive!Ē No, they have to be as mean and nasty as possible, in an active and sustained manner. So why would anyone even bother investing the effort and expense? I would love nothing more than to be wrong, but I sincerely think the future of MOTU is expensive boutique toys for over-40s with disposable income.
    Last edited by hadley; July 28, 2018 at 09:38am.

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    Heroic Master of Music baileyrecords's Avatar
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    My 9 yr old daughter got pretty excited about those She-Ra/Monster High mashups and wants all 4 pictured (She-Ra, Catra, Evil-Lyn & Teela). Unfortunately they're coming out too late to pique the interest of my 12 yr old daughter. And that's if they're even coming out.

    None of my daughters are interested in the new She-Ra cartoon or the old. They have always viewed the entire "He-Man property" as "Daddy's thing". I have been able to convert them to Voltron with the new show on Netflix and to Star Wars will all the recent movies and cartoons so it's very likely we'll all watch the new Princesses of Power show together (although I'm not at all impressed with the visuals thus far).

    Masks, tees, and novelty items are fun and indicate some support of a license but at the end of the day, I view all as disposable and don't hold my interest like action figures do.

    I am hopeful that Mattel and Mega Brand will continue to give us more Mega Construx mini figures and hopefully playsets, vehicles, etc. for MOTU and POP. I''ll buy them all.
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  17. #17
    Heroic Warrior InThe80s's Avatar
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    Quote Originally Posted by hadley View Post
    I’m not saying this to be provocative or incendiary, but I think the window has closed, and it’s been slammed shut again and again by the fandom. If something doesn’t fit exactly what certain subsets if the fandom want, they shout it down in the meanest of ways. Just look at the reaction to the new She-Ra. These people can’t just say “not for me, but I hope it catches on!” Or “I don’t have children so I don’t get it, but I’m excited to see MOTU/POP alive!” No, they have to be as mean and nasty as possible, in an active and sustained manner. So why would anyone even bother investing the effort and expense? I would love nothing more than to be wrong, but I sincerely think the future of MOTU is expensive boutique toys for over-40s with disposable income.
    I respectfully disagree with this statement. The people attacking She-Ra on different social media sites are not MOTU / PoP fans. They are reactionaries in a larger cultural war between SJW's (Social Justice Warriors / 3rd wave feminism) and more conservative elements in society. The sustained nastiness is a spillover of what happened after GamerGate. Even since GamerGate these reactionaries have been invading other Fandoms to continue to push their agenda. Affected Fandoms include Ghostbusters, Wonder Woman, Star Wars, Kim Possible, and now She-Ra /PoP. A property like PoP was bound to attract the ire of the GamerGate crowd most of whom are in their 20s or 30s. These people are not PoP fans through, She-Ra was before their time. They are only using She-Ra to continue the GamerGate narrative that SJWs are ruining popular culture.

    There were some legitimate fan complaints about the Teela Battle suit concept art a while back. I don't think the rejection of the battle suit harmed the franchise though. Proof that the current batch of She-Ra haters are not MOTU / PoP fans is than none of them even knew about the battle suit. If they were fans they would know about the battle suit debate that happened earlier in the year.

  18. #18
    Heroic Warrior Stratos*Major's Avatar
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    @inthe80s so glad u put that link becaise I was all, WTH, is gamergate...
    God, I am getting old.

  19. #19
    Heroic Warrior Durendal's Avatar
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    I introduced Filmation MOTU to my two kids when they were toddlers, and they loved it. Later on they discovered the 200x reboot and thought it sucked. They also hated the 1987 film.

    Smart kids

  20. #20
    Heroic Warrior wayne-klops's Avatar
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    Quote Originally Posted by Stratos*Major View Post
    @inthe80s so glad u put that link becaise I was all, WTH, is gamergate...
    God, I am getting old.
    I wasn't aware of this controversy either, but helps to explain the nasty reaction to many properties releasing new content in the past few years. It seemed to have come out of nowhere, and suddenly everything that had even the slightest hint of being more diverse or not a carbon copy of what it was in the past was absolutely trashed to pieces. It is a very sad state of affairs, but hopefully properties like MOTU and PoP can rise above it.
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  21. #21
    Council Elder Tallstar's Avatar
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    Quote Originally Posted by wayne-klops View Post
    I wasn't aware of this controversy either, but helps to explain the nasty reaction to many properties releasing new content in the past few years. It seemed to have come out of nowhere, and suddenly everything that had even the slightest hint of being more diverse or not a carbon copy of what it was in the past was absolutely trashed to pieces. It is a very sad state of affairs, but hopefully properties like MOTU and PoP can rise above it.
    It really is a sad state of affairs. The latest angle in pursuit of furthering their narrative, is doing a complete 180 from the "forced diversity" rhetoric to a lot of these folks latching onto the writers team photo that Noelle posted on Twitter. They're now lambasting people and the show for "lack of diversity" in a desperate "gotcha" attempt, whilst simultaneously leaving out the fact that the voice over talent for the series is highly diverse and not doing any research on the other crew members. If they had, they would see the overall diversity in every area from Directors to Production to Visual Development and beyond. As an added "bonus" there are the usual attacks on people's physical appearance, etc. Ugh. Tired of these people.
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  22. #22
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    I think a perfect time to have released an MotU live action film would've been about 10 years ago for the reasons stated in the original post, the age of kids of the original fans would be about right. That's not to say there's a window that's closed. A good movie is just that and will transcend whatever generational gaps or existing fan base there is. A good movie will create fans no matter what.

  23. #23
    Heroic Warrior Adekis's Avatar
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    Quote Originally Posted by Trooper View Post
    A good movie is just that and will transcend whatever generational gaps or existing fan base there is. A good movie will create fans no matter what.
    Yeah, agreed. I mean, someone earlier in the thread said their ten year old was just growing out of She-Ra. With the new Netflix show, She-Ra's target age range extends far into adulthood. My fiancee and I are 26 and 24 respectively, and we blitzed through Princesses of Power in two days. I have a cousin in his thirties who just started watching with his wife and they both like it to. It's certainly accessible for and targeted to kids as well, but the fanbase of teens and twenty-somethings is snowballing too.

    There's no reason at all why a quality cartoon or a great movie couldn't resurrect the Eternian side of the MOTU world just as successfully as the Etherian side, if not moreso! The obvious time to capitalize on existing fans may have passed or be passing, but there can always be new fans.

  24. #24
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    Quote Originally Posted by Ornclown View Post
    I feel like Mattel is running on fumes right now... they are coasting along with their big one-two-punch, i.e. Barbie and Hot Wheels, but are struggling with lines that should be selling like hotcakes... DC Universe for example.

    Let's face it, MOTUC was aimed squarely at fans of the original toys/cartoons/mini-comics... and boy, did they ever zero in on that nostalgia button! The line has survived since 2008 purely because old-school fans refuse to let it die (and secondary market sellers buy a lot of the more desirable figures), although, with MOTUC "under new management", I feel it's closer now than ever to being finished. (Prices keep going up, while quality, availability, and customer service continues to drop.)

    I would be willing to bet that there will NEVER be another line of MOTU figures as extensive as Classics ever. Period. Why? Because there just won't be the fanbase for it. Once we all start fading away, the next generations of fans will become thinner and thinner. Even if there is new media to promote it, a line like MOTUC is a tall mountain to aspire to beat.
    Even 80s Vintage wasnít as extensive as MOTUC. The ONLY more extensive lines are Transformers, G.I.Joe, DCUC/Multiverse, and Marvel Legends.

    And those other lines have a lot more sub-brands.

    IMHO, the only way youíd see He-Man rival that is if you splintered/spun-off MOTU into several brands.

    YíKnow...

    She-Ra and the Princesses of Power.
    He-Ro and the Powers of Grayskull.
    Rokkon and the Rebels of Geolon.
    Teela and the Guardians of Eternia.
    Flipshot and the Galactic Protectors.
    Orko and the Warlocks of Trolla.

    Maybe as a comics line with solid talent that all funnels into He-Man, treating MOTU as the ďAvengersĒ of a bunch of sub-properties.

  25. #25
    Heroic Warrior Fright Zone's Avatar
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    Iím 36 and I havenít had kids yet! And donít plan to anytime soon haha.

    I donít think the window has closed, or is closing.

    MOTU can live on without us and our influence, just not the way many original fans would like it to.
    The new She-Ra looks to be a success much to the chagrin of many Ďfansí, and a He-Man reboot done right could easily capture the imagination of a new generation, without our influence.
    Hell, it may even stand more chance of succeeding without our influence!
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