Super7 Announces New 6" She-Ra Figures Based On Netflix Animated Series

[A Dalek]

I think one of the issues might be by the time Covid-19 is done with and figures are produced, the show may have been out of the public eye for too long. Perhaps, a niche company like Super7 might be a place to go though since mainstream merchandise doesn't seem to be doing as well and there is very little of it. Super7 would have to make a lot of unique sculpts, though. I'm not sure it would sell great past a few of the villains like Scorpia and Shadow Weaver. If they could get some MOTU characters made like Hordak and Grizzlor that might help. I think most of the heroes would fizzle in sales. The main audience of this show are teens and twenty somethings that don't tend to buy toys. If Mattel also decides to develop a new, different reboot like Transformers does, that could also affect things.

I think depending on how much the fans of the show would be willing to pay for a figure, it might be worth partnering with Goodsmile to produce a Figma or two, or partner with another company that makes similar figures.

Of course that is if the fanbase are the kinds who would be willing to shill out, since that kind of thing can be pretty pricey for six inch figures.

[Spooked]

I'm rather crushed that this show didn't have more merchandising behind it. I missed the Super7 figures (which are now so absurdly over-priced on eBay, it's beyond nuts), and I don't really have any interest in Mattel's Doll line. I can't believe that we didn't get a legitimate action figure line out of this. Sadly, had the show been on a regular television network (with weekly episodes), there might have been enough sustained momentum to make the idea of merchandising a bit more profitable.

[zodak74]

I feel like Mattel didn't really know how to handle producing either a doll or an action figure line based on a series whose characters all had such diverse body types and heights. I know that sounds a little weird... but Filmation basically developed characters for the show with Mattel that enabled the toy company to create a toy line using their whole "shared parts" philosophy.
When Mattel put out 200X MOTU with very little shared parts at all and the line basically tanked... it makes me think after that experience that they wouldn't put so many resources into replicating that model (some characters havings slimmer builds, like Mer-Man. The chunkiness of Ram Man, etc. Figures like Tri-Klops having very specific poses). She-Ra And The Princesses Of Power- if you were to truly do that show justice as a series of toys- would require almost every single figure to be a unique sculpt. Look at what Mattel DID do, doll-wise... they weren't bad, but they were very "cost-effective" if you know what I mean. Glimmer certainly wasn't shaped the way the doll was in the cartoon, you know? I also think the stuff Mattel did produce was poorly timed and should have debuted a little bit ahead of the Netflix show. Not sure why they dropped the ball there.
Looking at the show and trying to figure out "how would toys work?", I almost think certain characters would have lended themselves to almost a static-pose vinyl toy style approach- you could get a fun-looking Frosta that way, but I can't picture how Mattel would have made a fully articulated version of that character design with all the mobility action figure collectors would demand.

[Spooked]

Static-pose vinyls would've been awesome. Hell, they'd still be awesome. (I mean Hordak? What else is there to say?) Make it happen... someone?

[BooperScoop]

I feel like Mattel didn't really know how to handle producing either a doll or an action figure line based on a series whose characters all had such diverse body types and heights. I know that sounds a little weird... but Filmation basically developed characters for the show with Mattel that enabled the toy company to create a toy line using their whole "shared parts" philosophy.
When Mattel put out 200X MOTU with very little shared parts at all and the line basically tanked... it makes me think after that experience that they wouldn't put so many resources into replicating that model (some characters havings slimmer builds, like Mer-Man. The chunkiness of Ram Man, etc. Figures like Tri-Klops having very specific poses). She-Ra And The Princesses Of Power- if you were to truly do that show justice as a series of toys- would require almost every single figure to be a unique sculpt. Look at what Mattel DID do, doll-wise... they weren't bad, but they were very "cost-effective" if you know what I mean. Glimmer certainly wasn't shaped the way the doll was in the cartoon, you know? I also think the stuff Mattel did produce was poorly timed and should have debuted a little bit ahead of the Netflix show. Not sure why they dropped the ball there.
Looking at the show and trying to figure out "how would toys work?", I almost think certain characters would have lended themselves to almost a static-pose vinyl toy style approach- you could get a fun-looking Frosta that way, but I can't picture how Mattel would have made a fully articulated version of that character design with all the mobility action figure collectors would demand.

I definitely agree that this line didn't work with the buck system. The only doll from retail I feel they completely nailed was Catra. I liked that they somehow managed to get 100% soft goods for a $15 dollar line, but characters like Bow, Glimmer, Adora, and both retail versions of She-Ra ranged from mediocre to downright awful (Bow looks so malnourished and gaunt, which is nothing like the kinda soft twink look he has in the show). The SDCC/Powercon Shadow Weaver is excellent, though; absolutely my favorite plastic version of the character.

Honestly, I'd be down for like a static pose vinyl line or a 5 poa line if Super7 ever gets the MOTU license back. I'd also totally be down for a new line of Noelle Stevenson-ized MOTU vinyls. I'd love to see what her versions of He-Man, Man-At-Arms, Skeletor, and Orko would look like. Hell, that could even pave the way for Lumberjanes or Nimona merch, which I would sell my soul for.

[matticus]

Has it been confirmed that Mattel is no longer producing the dolls for this series? It seems like they were only available for a short period of time.

[Cheshire Moon]

Yeah I think it's safe to say that the line of dolls for this series is over. As I understand it Mattel has put a hold on new figures until the new He-Man series's have released.

[Jayk]

I wonder if they had sold more if they would not have been on Netflix.

Just free TV.

[Spooked]

I wonder if they had sold more if they would not have been on Netflix.

Just free TV.

I'll call that a big yes.

[horseman1981]

Holy crap. Anyone check the prices on these? I see a set sold for over $550 on eBay? When did these dry up? I was deciding on if I was going to open my set or sell them assuming there won’t be more in this scale.

[zodak74]

The show was developed for Netflix, so I don't think toy sales were ever going to have anything to do with how this show was released or performed.

[motogp_fanatic]

The show was developed for Netflix, so I don't think toy sales were ever going to have anything to do with how this show was released or performed.

But sir, it is my understanding that if Mattel or any other entity venture into MOTU media it is to sell toys... MOTU always relates and is about the business of selling toys primarily while entaintaining and giving enjoyment to kids, and adult..

Sent from my vivo 1718 using Tapatalk

[zodak74]

That doesn't really seem to be the case in today's world though. It seems we're entering an era where the media stands on it's own.
Besides, we haven't seen toys based on the DC Comics that have been coming with regularity over the past several years (unless you count Despara in Classics). And the Netflix She-Ra show seems to have enjoyed some success without the backing of a toy line. I don't imagine Revelations or the CGI He-Man Netflix series are going to rely much on Mattel toy sales, either.

[Cheshire Moon]

But sir, it is my understanding that if Mattel or any other entity venture into MOTU media it is to sell toys... MOTU always relates and is about the business of selling toys primarily while entaintaining and giving enjoyment to kids, and adult..

Sent from my vivo 1718 using Tapatalk

My understanding is that originally Mattel commissioned Filmation to make a series to sell their toys... as Dreamworks owns the TV license for She-Ra they commissioned the series, not Mattel.

Mattel churned out a couple of figures as to not look bad but you could see their heart wasn't really in it - just by comparing the quality of the dolls to their Monster High range. It really was a missed opportunity on Mattel's part.

[Tallstar]

The demand for the Mattel SPOP dolls on the secondary market has really increased since I last checked. Most items are going for more than retail. In a few cases people paid in the 3-digit range for Catra and Glimmer.

[Barbecue17]

The demand for the Mattel SPOP dolls on the secondary market has really increased since I last checked. Most items are going for more than retail. In a few cases people paid in the 3-digit range for Catra and Glimmer.

I was just checking the prices on these too. Wow! These have really taken off! The Super7 ones too are ridiculously expensive. A set recently sold around $560. Wish I had bought a couple more!

[Zentron]

Thing about the secondary market, is people think that they will be able to sell at whatever price they set, for whatever item they think will sell from perceived popularity... it seldom works out the way they think and they often have to hold stock for years with little to no sales. So try not to read into a few people trying their luck and a few sales, or expect prices to stay as high as they are.

[Arksiel]

I was working at NYCC the year these figures were released, and almost purchased them but held back...

Holy crap do I ever have regret over that now :/

[Catra2017]

https://toynewsi.com/345-31871
Was these ever for sale? The Super7 website has no info.

[optimiss]

Yep, and they go for a small fortune now if you can find someone selling. Sad I missed them.

[Catra2017]

****, gotta hope they make new ones then...

[depp76]

https://toynewsi.com/345-31871
Was these ever for sale? The Super7 website has no info.

I'm so glad I picked these up when they were available.

[anonymousmoose]

I don't think I can ever get into and enjoy these new He-Man and She-Ra cartoons. It's the originals for me.

[Bear]

I don't think I can ever get into and enjoy these new He-Man and She-Ra cartoons. It's the originals for me.

Fair, there are plenty people for which opposite is true and they can't get into old stuff.