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Thread: New She-Ra line coming to Target!

  1. #1
    Council Elder Tallstar's Avatar
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    New She-Ra line coming to Target!

    UPDATE: July 19th, 2019:



    ---------------------
    UPDATED: July 18th, 2019

    • She-Ra and the Princesses of Power dolls, She-Ra "Dress Up Set" and She-Ra "Sword and Shield Set" are coming to US Target stores.


    • Adora, She-Ra, Catra, Bow and Glimmer dolls are priced at $14.99.


    • Battle Armor She-Ra & Swift Wind set is priced at $29.99.


    • Price on the She-Ra "Dress Up Set" is unknown at this time.


    • She-Ra "Sword and Shield Set" is priced at $19.99.


    • The street date on these items is Wednesday, July 17th, but Target's aisle reset date isn't until July 28th. (*See Jason V's update below)


    "Ok...so I checked with my friend who is a manager at a Target near me...yes today is the technical release date and yes some stores may have received the items but the actual "set", as in the date they reset the isle it's going to be in, is not until the 28th of this month. So many of us may not see them until then. Also, some stores may have product sitting in the back that will not make it out till that date... he said you can always ask and if the store has it they should bring it out to you. But I can confirm as of right now that there is not a store anywhere near NW Indiana that has stock at this moment...cause if there was...I'd be driving there now..."
    Click here for more images on Mattel's Facebook page!



    Click here for more images on the DreamWorks She-Ra Facebook page!



    Click here for more images on the He-Man.org She-Ra fan page!

    @sabrinatwyla is credited for these images.







    --------------------

    UPDATED: July 11th, 2019

    Glimmer teaser from Mattel!



    https://www.instagram.com/p/Bzx27cLD33-/

    MATTEL:"Teleporting fast on the scene, the fierce princess of Bright Moon is always ready to protect the honor of Grayskull! #SheraXMattel #SDCC2019 #Shera"

    --------------------

    Annalise (the_ageofa):ARGHH mommmmm! ��✨���� ��: @mattel
    Pt 4 and y’all guessed it, it’s our favorite spunky teen glitter princess w mom issues, the third part of the Best Friends Squad...it’s GLIMMER!!! ✨✨ I mean, how could we launch SPOP toys without including everyone in the Best Friends Squad? (Catra’s a honorary member, I have my ���� for a eventual redemption Zuko style pls). This teaser is all about her seeing the front of her shoes but I actually can’t wait for the whole 360 of the shoes to be revealed at #SDCC!!! You are all going to freak! ������ Only 7 days until all will be revealed!!!��

    --------------------

    UPDATED: July 3rd, 2019

    Catra teaser from Mattel!



    MATTEL: "Who's going to stop Catra? �� #SheraXMattel #SDCC2019 #Shera"

    https://www.instagram.com/p/BzdQlfHAqVb/

    --------------------

    Annalise (the_ageofa):
    Hey Adora ❤️ ��: @Mattel
    SHE’S HERE and it’s a partial face reveal!!! Out of all the characters in the line, I have been the most excited for Mattel to unveil Catra, not only because she’s my favorite (snarky, badass, looks great in a tux and a dress, morally grey) but also because I know she’s so many of your faves too! I can’t wait for y’all to see how many details we packed into her full doll but for now here’s a fun little tidbit about her. When you work with a collaborative partner on a line (in this case the Dreamworks licensing and the animation studio), it takes a lot of effort and back and forth tweaking as both sides make sure that it truly represents the animation and works as a toy. When it came to Catra, we painted the head for the first time for our test model way back when and EVERYONE loved it, straight out of the gate. For those of you in the business, y’all know how rare that is! So if that’s not a good omen for the future, I don’t know what is! ����

    --------------------

    UPDATED: June 28th, 2019


    Question: what’s the scale of this line?

    Mattel: The dolls are not scaled.

    --------------------

    Kidscreen updated the article that I posted yesterday with the following information.

    The full range will launch at Target in the US in August, with dolls available for US$14.99 and US$29.99.

    http://kidscreen.com/2019/06/27/matt...ra-doll-range/

    --------------------

    UPDATED: June 27th, 2019

    Bow teaser from Mattel!



    https://www.instagram.com/p/BzNzzkEgO9V/

    MATTEL: "Some might say he's the master of the crop top while others call him the voice of reason. ❤️ #SheraXMattel #SDCC2019 #Shera"

    --------------------

    Annalise (the_ageofa): Here we go - PT 2 of the mainline teasers! I know, I know!!! We actually made a boy character!!! Well honestly, Bow is such a sweetheart it’s pretty hard to not make him. I know a lot of people have been asking about articulation so you can see elbow jointing (hint hint rebodiers rejoice!) AND Bow here has something you can’t see in this photo that I made sure to include that I know a lot of you have really been wishing for in a mainline boy doll Ps: How gorgeous are these teasers created by our social media team???

    Question: If I may ask, will there be playsets and like alternate outfits? (low key I need the princess prom outfits)

    Annalise (the_ageofa): Sorry! That’s confidential BUT speaking in general most toy brands don’t start with playsets// new looks at launch (see: Harry Potter, MH, DCSHG) but if they do well and everybody loves them, some more magic happens and tadah! Playsets! New Looks! So keep those fingers crossed!

    Question: So excited! Are you allowed to share the size of the dolls?

    Annalise (the_ageofa): I would check the specs on the SDCC 2pk on the Mattel website! These should match up as they were designed to work in the same line

    Comment: Oh my gosh! I love the She-Ra reboot! Really hope to see these made! Bow is such a sweetheart

    Annalise (the_ageofa): the Mattel page has more info but they are coming soon

    --------------------

    Mattel launches new She-Ra doll range

    The toymaker’s line inspired by the DreamWorks animated series will be unveiled at San Diego Comic-Con in July.

    Mattel will unveil a new doll range inspired by the DreamWorks animated series She-Ra and the Princesses of Power at San Diego Comic-Con next month. The toymaker previously released toys inspired by the original ’80s toon, though it’s not yet clear if Mattel will expand this new range to include additional categories.

    The first offering—a two-pack doll set available exclusively to Comic-Con attendees (pictured)—is featured on Mattel’s website but there is no information available yet on when the full doll range will launch at retail.

    News of Mattel’s new range comes as DreamWorks continues to expand its consumer products program for the series. The company recently partnered with Scholastic to launch an extensive line of books in the US and Canada this summer. The publishing range will include original fiction, graphic novels, fill-in journals, in-world guidebooks and novelty box sets based on She-Ra. Her Universe will also debut new She-Ra designs for Hot Topic at Comic-Con.

    She-Ra and the Princesses of Power follows the adventures of a young girl who transforms into a mythical warrior princess. The series was originally picked up by Netflix at the end of 2017, its second season premiered on Netflix in April and DreamWorks is producing a third season set to premiere on August 2.

    The product push for She-Ra comes as streaming platforms like Netflix and Amazon work to build CP programs for shows without the benefit of traditional metrics like Nielsen ratings. Last year, Netflix recruited Christie Fleischer to fill the newly created role of global head of consumer products and tasked her with developing a CP portfolio for Netflix original series and films, overseeing retail and licensing partnerships, publishing, interactive games, merchandising and experiential events.
    http://kidscreen.com/2019/06/27/matt...ra-doll-range/

    --------------------

    UPDATED: June 26th, 2019

    From SDCC Unofficial Blog -

    "SHE-RA AND THE PRINCESSES OF POWER SAN DIEGO COMIC-CON PANEL, SIGNING, MORE"

    Dreamwork’s She-Ra and the Princesses of Power have revealed their exciting plans for San Diego Comic-Con, including a panel, a signing, promises of a meet-up, and more.

    Hosted by Entertainment Weekly’s Patrick Gomez, the panel will be on Friday, July 18 from 10:15AM-11:15AM in Room 6BCF. Gomez will be joined by Executive Producer Noelle Stevenson, as well as voice of She-Ra Aimee Carrero, voice of Glimmer Karen Fukuhara, voice of Bow Marcus Scribner and voice of Scorpia Lauren Ash.

    Also on Friday, July 18, there will be a She-Ra and the Princesses of Power signing at the Mattel booth #3029 from 12PM-1PM with Stevenson and the voice cast. You can also stop by the Mattel booth all week long for fun activities, including an interactive She-Ra photo-op. You’ll also be able to scope the full 2019 She-Ra doll line, and collect giveaways including crowns, swords, pins, posters, and more. If you snag the SDCC exclusive She-Ra vs. Shadow Weaver doll set at the con, you’ll also get a free poster from Scholastic.

    A cosplay meet-up is also in the planning stages, we will update with that information as it becomes available.
    --------------------



    MATTEL: "With her shapeshifting sword in hand, there's nothing the Princess of Power can't handle! A surprise from Etheria is coming to San Diego @Comic_Con. Follow #SheraXMattel for updates!"

    https://www.instagram.com/p/BzGFbDwgXKh/

    --------------------





    https://www.instagram.com/p/BzGFbDwgXKh/

    --------------------

    Some additional details from Darren Sander's Instagram page.

    The Adora doll was designed by @the_ageofa

    Question: Does this come with the she ra/shadow weaver as an alternate outfit or is this something else?

    Darren (vitamin_d_81): "this is a separate Adora doll"

    Annalise (the_ageofa): "this is a seperate playline doll (avail at retailers) - keep up with Mattel to see the latest info"

    Question: Is she shorter than She-Ra?

    Annalise (the_ageofa): "yes!"

    Also -

    Annalise (the_ageofa): AHHHH!!! It’s happening!!! ���� For anyone who saw that SDCC exclusive and went “man I wish there was a regular toyline that us normal people could get”...@mattel has got you! Who’s in this first wave? You’ll have to find out at SDCC but lemme just say that I feel that all the main ships will be covered �� In the meantime enjoy the back of Adora’s head that I designed

    --------------------

    Regarding availability abroad -

    MATTEL'S INSTAGRAM PAGE

    Question: Will these be available in the UK?

    Mattel: For information on availability in your area, we recommend reaching out to our team in the UK at service.mattel.com/uk.

    Question: she's Real?? will it arrive in Italy? or even on Amazon.it?

    Mattel: For information on availability in your area, we recommend reaching out to our team in Italy at Serv.Ital@Mattel.com.
    --------------------
    ANNALISE'S INSTAGRAM PAGE

    Question: It is really awesome that this line is happening...but why only at target!?...we don't leave all in the us....fans should have the same chances to get them

    Annalise (the_ageofa): the reasons most lines start as a “retailer exclusive” just in the US is because sometimes stores aren’t sure that there are a lot of fans out there yet (especially for a show like Shera that hasn’t been dubbed in all the different languages yet). That means the sales people in your region that decide whether a new toy line should come to you is “watching the markets” aka you guys, the customers - they look at if the fans love the line in the US and also if people locally are asking for the toys to see if they will help make the line international! The way you can help on your half is getting fans in your area to tweet // email // ask your local stores that you want the line- this will let them know that there are enough fans out there for it to come over (for the record I am so excited about this line and I truly hope that it goes everywhere soon!)

    Comment: Congratulations I hope these dolls can also be bought abroad!

    Annalise (the_ageofa): not for 2019 - if you want product to go international one of the best ways is to “create demand” by asking / tweeting / emailing your local toy retail stores letting them know you are interested! Sometimes w a new show like this (especially because it hasn’t been dubbed in all languages on Netflix) a region’s sales person might not be sure that anyone local has seen the show and would want the toys! By letting your local stores know that fans are out there, they might be more excited to stock new stuff!

    Also -

    Comment: THANK GOODDDD I was so worried and scared that Mattel wouldn’t make a new doll line because of the lgbt themes in she ra and I’m happy they are!!! Guess I’m back on team mattel

    Annalise (the_ageofa): we just had to wait until there was a fandom built up first it’s all about the right timing
    Last edited by Tallstar; July 21, 2019 at 08:18am.
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    Professor SkeleTorbeck Streamside's Avatar
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    The amount of times they posted “coming to target” on a fb thread just a bit ago was comical


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    Heroic Warrior Razzerian's Avatar
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    What about lil ol’ Europe, eh?

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    Catwoman...Hear Me Roar! Mikey's Avatar
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    The more Princesses Of Power merchandise the better in my opinion.
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    Council Elder Tallstar's Avatar
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    Some additional details from Darren Sander's Instagram page.

    The Adora doll was designed by @the_ageofa

    Question: Does this come with the she ra/shadow weaver as an alternate outfit or is this something else?

    Darren: "this is a separate Adora doll"

    Annalise: "this is a seperate playline doll (avail at retailers) - keep up with Mattel to see the latest info"

    Question: Is she shorter than She-Ra?

    Annalise: "yes!"

    Also -

    Annalise: AHHHH!!! It’s happening!!! ���� For anyone who saw that SDCC exclusive and went “man I wish there was a regular toyline that us normal people could get”...@mattel has got you! Who’s in this first wave? You’ll have to find out at SDCC but lemme just say that I feel that all the main ships will be covered �� In the meantime enjoy the back of Adora’s head that I designed
    Last edited by Tallstar; June 25, 2019 at 11:21pm.
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    This is so fantastic it's going to be so much fun participating in a MOTU/POP line that is enjoyed by actual young new fans.

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    Thanks for all of the information Tallstar - I'm excited to see more of the retail line!

    It's interesting that Adora will be shorter than She-Ra. The SDCC She-Ra and Shadow Weaver appeared to share the same body, but perhaps I'm mistaken and Shadow Weaver does have the shorter body.

    I am interested to see if there is an accompanying 6" action figure line.

    And I do wonder what the comment about "main ships" means. Is that simply confirming She-Ra and Catra? I don't really follow the "shipping wars" for She-Ra and the Princesses of Power so I don't know what the "main ships" are.

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    Heroic Warrior Mark M's Avatar
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    I hope they get a better release worldwide for European fans instead of just Target.

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    Heroic Warrior Ivan's Avatar
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    Quote Originally Posted by Haephestus View Post
    It's interesting that Adora will be shorter than She-Ra. The SDCC She-Ra and Shadow Weaver appeared to share the same body, but perhaps I'm mistaken and Shadow Weaver does have the shorter body.
    It does seem that way. Unless, maybe SW is floating above ground and there's an extra stand under that dress. (I have no info on this, just speculating)

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    Quote Originally Posted by Mark M View Post
    I hope they get a better release worldwide for European fans instead of just Target.
    I also hope it comes to europe!

    But the first mega construx motu were also exclusive to walmart. There was also no sign outside the u.s., isn't it?

    With She-ra dolls it would be sad. Maybee my dougther would like some of them. But i would'nt collect a u.s. only line for her...

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    Quote Originally Posted by Mark M View Post
    I hope they get a better release worldwide for European fans instead of just Target.
    If I remember correctly, DC Super Hero Girls was first released exclusively to Target, then later it became available elsewhere. Perhaps they are following that same model here.

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    Quote Originally Posted by Etherius Eterno View Post
    If I remember correctly, DC Super Hero Girls was first released exclusively to Target, then later it became available elsewhere. Perhaps they are following that same model here.
    How long was the time period between the "exclusive" release and the release elsewhere?

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    Quote Originally Posted by king.of.grayskull View Post
    How long was the time period between the "exclusive" release and the release elsewhere?
    I want to say it hit Target in April 2016 and elsewhere by Fall 2016, but maybe the toon aired in April not the toys. I didn't keep up with them after the first 4 dolls really, I bought them to see what this whole "action doll" thing was about, and I thought at the time that She-Ra would be a great inclusion for the line. Getting her own line--even better!

    With a Fall release for these toys, maybe Target will only get a few months exclusivity, before the holiday onset? You'd think you'd want these in as many stores as possible for the height of the holiday shopping season.

    BTW I just saw the 2019 DC SHG doll redesigns, and wow it looks like a real downgrade in design and articulation. Hopefully the retail She-Ra dolls will have the same design and articulation as the SDCC ones have (which are basically the old DC SHGs bodies). I wonder if DC SHGs wasn't as profitable as hoped for, and hence the seemingly cheaper redesigns. I always got the sense that DC SHGs wouldn't be the easiest sell to girls.

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    Cobra Saboteur Firefly's Avatar
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    The back of Adora makes it seem like she might be a little different looking than the cartoon. Ugh to the "main ships" comment.

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    Quote Originally Posted by Mikey View Post
    The more Princesses Of Power merchandise the better in my opinion.
    Agreed! Bring it all on!

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    Council Elder Tallstar's Avatar
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    Regarding availability abroad -

    --------------------
    MATTEL'S INSTAGRAM PAGE

    Question: Will these be available in the UK?

    Mattel: For information on availability in your area, we recommend reaching out to our team in the UK at service.mattel.com/uk.

    Question: she's Real?? will it arrive in Italy? or even on Amazon.it?

    Mattel: For information on availability in your area, we recommend reaching out to our team in Italy at Serv.Ital@Mattel.com.
    --------------------
    ANNALISE'S INSTAGRAM PAGE

    Question: It is really awesome that this line is happening...but why only at target!?...we don't leave all in the us....fans should have the same chances to get them

    Annalise (the_ageofa): the reasons most lines start as a “retailer exclusive” just in the US is because sometimes stores aren’t sure that there are a lot of fans out there yet (especially for a show like Shera that hasn’t been dubbed in all the different languages yet). That means the sales people in your region that decide whether a new toy line should come to you is “watching the markets” aka you guys, the customers - they look at if the fans love the line in the US and also if people locally are asking for the toys to see if they will help make the line international! The way you can help on your half is getting fans in your area to tweet // email // ask your local stores that you want the line- this will let them know that there are enough fans out there for it to come over (for the record I am so excited about this line and I truly hope that it goes everywhere soon!)

    Comment: Congratulations I hope these dolls can also be bought abroad!

    Annalise (the_ageofa): not for 2019 - if you want product to go international one of the best ways is to “create demand” by asking / tweeting / emailing your local toy retail stores letting them know you are interested! Sometimes w a new show like this (especially because it hasn’t been dubbed in all languages on Netflix) a region’s sales person might not be sure that anyone local has seen the show and would want the toys! By letting your local stores know that fans are out there, they might be more excited to stock new stuff!

    Also -

    Comment: THANK GOODDDD I was so worried and scared that Mattel wouldn’t make a new doll line because of the lgbt themes in she ra and I’m happy they are!!! Guess I’m back on team mattel

    Annalise (the_ageofa): we just had to wait until there was a fandom built up first it’s all about the right timing

    --------------------

    From SDCC Unofficial Blog -

    "SHE-RA AND THE PRINCESSES OF POWER SAN DIEGO COMIC-CON PANEL, SIGNING, MORE"

    Dreamwork’s She-Ra and the Princesses of Power have revealed their exciting plans for San Diego Comic-Con, including a panel, a signing, promises of a meet-up, and more.

    Hosted by Entertainment Weekly’s Patrick Gomez, the panel will be on Friday, July 18 from 10:15AM-11:15AM in Room 6BCF. Gomez will be joined by Executive Producer Noelle Stevenson, as well as voice of She-Ra Aimee Carrero, voice of Glimmer Karen Fukuhara, voice of Bow Marcus Scribner and voice of Scorpia Lauren Ash.

    Also on Friday, July 18, there will be a She-Ra and the Princesses of Power signing at the Mattel booth #3029 from 12PM-1PM with Stevenson and the voice cast. You can also stop by the Mattel booth all week long for fun activities, including an interactive She-Ra photo-op. You’ll also be able to scope the full 2019 She-Ra doll line, and collect giveaways including crowns, swords, pins, posters, and more. If you snag the SDCC exclusive She-Ra vs. Shadow Weaver doll set at the con, you’ll also get a free poster from Scholastic.

    A cosplay meet-up is also in the planning stages, we will update with that information as it becomes available.
    Last edited by Tallstar; June 26, 2019 at 04:03pm.
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  17. #17
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    Quote Originally Posted by Firefly View Post
    The back of Adora makes it seem like she might be a little different looking than the cartoon. Ugh to the "main ships" comment.
    I sort of took it as She-Ra is the flagship, but the other ships would be there too. Especially since there wasn’t a ‘ before it.
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    For any fellow Aussie fans, I got the following expected unhelpful response from Mattel Australia about the line being available down under:

    Thank you for contacting Mattel, we appreciate the opportunity to respond.

    We have not been advised of any plans at this stage.


    Of course, I doubt Australia is at the top of the list when Mattel plans its worldwide product releases.

  19. #19
    Heroic Warrior Cheshire Moon's Avatar
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    South Africa never even got the original POP line as far as I can remember - He-Man was pretty big here though. Hopefully this time around the toyline reaches us.
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    Heroic Warrior Krueger's Avatar
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    I have to ask, but why's Bow been given lipstick?

  22. #22
    Council Elder Tallstar's Avatar
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    Mattel launches new She-Ra doll range

    The toymaker’s line inspired by the DreamWorks animated series will be unveiled at San Diego Comic-Con in July.

    Mattel will unveil a new doll range inspired by the DreamWorks animated series She-Ra and the Princesses of Power at San Diego Comic-Con next month. The toymaker previously released toys inspired by the original ’80s toon, though it’s not yet clear if Mattel will expand this new range to include additional categories.

    The first offering—a two-pack doll set available exclusively to Comic-Con attendees (pictured)—is featured on Mattel’s website but there is no information available yet on when the full doll range will launch at retail.

    News of Mattel’s new range comes as DreamWorks continues to expand its consumer products program for the series. The company recently partnered with Scholastic to launch an extensive line of books in the US and Canada this summer. The publishing range will include original fiction, graphic novels, fill-in journals, in-world guidebooks and novelty box sets based on She-Ra. Her Universe will also debut new She-Ra designs for Hot Topic at Comic-Con.

    She-Ra and the Princesses of Power follows the adventures of a young girl who transforms into a mythical warrior princess. The series was originally picked up by Netflix at the end of 2017, its second season premiered on Netflix in April and DreamWorks is producing a third season set to premiere on August 2.

    The product push for She-Ra comes as streaming platforms like Netflix and Amazon work to build CP programs for shows without the benefit of traditional metrics like Nielsen ratings. Last year, Netflix recruited Christie Fleischer to fill the newly created role of global head of consumer products and tasked her with developing a CP portfolio for Netflix original series and films, overseeing retail and licensing partnerships, publishing, interactive games, merchandising and experiential events.
    http://kidscreen.com/2019/06/27/matt...ra-doll-range/

    - - - Updated - - -

    --------------------

    Annalise (the_ageofa): Here we go - PT 2 of the mainline teasers! I know, I know!!! We actually made a boy character!!! Well honestly, Bow is such a sweetheart it’s pretty hard to not make him. I know a lot of people have been asking about articulation so you can see elbow jointing (hint hint rebodiers rejoice!) AND Bow here has something you can’t see in this photo that I made sure to include that I know a lot of you have really been wishing for in a mainline boy doll Ps: How gorgeous are these teasers created by our social media team???

    Question: If I may ask, will there be playsets and like alternate outfits? (low key I need the princess prom outfits)

    Annalise (the_ageofa): Sorry! That’s confidential BUT speaking in general most toy brands don’t start with playsets// new looks at launch (see: Harry Potter, MH, DCSHG) but if they do well and everybody loves them, some more magic happens and tadah! Playsets! New Looks! So keep those fingers crossed!

    Question: So excited! Are you allowed to share the size of the dolls?

    Annalise (the_ageofa): I would check the specs on the SDCC 2pk on the Mattel website! These should match up as they were designed to work in the same line

    Comment: Oh my gosh! I love the She-Ra reboot! Really hope to see these made! Bow is such a sweetheart

    Annalise (the_ageofa): the Mattel page has more info but they are coming soon
    "My favorite Harry Potter movie is Troll."

  23. #23
    Heroic Warrior depp76's Avatar
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    This is like the best thing ever!!!

  24. #24
    Freakishly Fabulous! Seahawk's Avatar
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    Quote Originally Posted by Krueger View Post
    I have to ask, but why's Bow been given lipstick?
    It’s not lipstick, his lips are just a different shade than his skin, as lips tend to be.

    You look pretty pumped for somebody without a pulse

    Break a leg, break 'em both

    Don't Cleopatronize me

  25. #25
    Über Fan Adam_Prince of Eternia's Avatar
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    Quote Originally Posted by Seahawk View Post
    It’s not lipstick, his lips are just a different shade than his skin, as lips tend to be.
    These look great.

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